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7 Types of Digital Marketing Services to Offer as a Digital Agency

Minimalist illustration of digital marketing services including SEO, PPC, social media, content marketing, email marketing, affiliate marketing, and online PR.

Digital marketing is the darling of the current age. Almost all businesses need digital advertising services to grow. Those who want to promote their business online may need a specific technique or all of them. 

In this article, I will explain the seven popular types of digital marketing services that most new startups need to grow their businesses.

1. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a popular digital marketing technique that helps business websites rank better in the search engine results for given search queries. Imagine a scenario when a potential customer searches on Google for “top SEO services providers for eCommerce,” your web page ranks #1 in the search results. The searcher may be more interested in buying your service as it matches his search query, and ranking better in search sounds like the best option. Here is how SEO works:

Step-by-Step Guide to SEO:

  1. Keyword Research: Begin by identifying keywords that your target audience uses to find services or products similar to yours. Tools like Google Keyword Planner can help.
  2. On-Page Optimization: Use these keywords strategically in your web content, including titles, meta descriptions, and headers. Also, ensure your website’s URL structure, alt text for images, and overall content are optimized for these keywords.
  3. Off-Page Optimization: This involves building backlinks from other reputable websites to your own. The more high-quality backlinks you have, the more trustworthy your site appears to search engines.
  4. Technical SEO: Improve your website’s backend structure, such as its loading speed, mobile-friendliness, and indexing, to boost your rankings.

2. Pay-Per-Click Advertising (PPC)

Sometimes, people wanted to advertise in newspapers, magazines, or billboards. But now, with 5.3 billion internet users, online platforms are the best places for businesses with an online presence. Pay-per-click (PPC) advertising is one way to advertise your products or services to Internet users. In this advertising method, you only pay for each click when a user who has seen your ad clicks on your ad. Most social media and search engine platforms offer these opportunities to users to advertise their businesses. Here are the popular platforms that offer PPC advertising:

  1. Google
  2. FaceBook
  3. Twitter
  4. Instgram
  5. Yahoo
  6. Amazon

How PPC Works:

  1. Setup and Strategy: Define your ad objectives, target audience, and budget.
  2. Campaign Creation: Create ads that appeal to your target demographics. Use platforms like Google Ads for placement on Google’s SERPs or social media ads for platforms like Facebook and Instagram.
  3. Tracking and Optimization: Monitor the performance of your ads and adjust bids, ad copy, and targeting based on the data collected.

3. Social Media Marketing

Social media platforms like Facebook, Instagram, LinkedIn, and Twitter offer you opportunities to build large audiences on your social media channels and market your products or services. One who wants to promote his products or services needs a social media strategy that helps grow his audience and content reach. Publishing tailored content that resonates with your audience can help you gather an audience of like-minded people.

Effective Social Media Marketing Strategies:

  1. Content Creation: Develop content that resonates with your audience and encourages interaction, such as shares, comments, and likes.
  2. Community Engagement: Regularly interact with users, respond to comments promptly, and participate in conversations. This builds trust and loyalty.
  3. Paid Social Ads: Invest in social media advertising to reach a broader audience. These ads can be targeted based on demographics, interests, and behaviors.

4. Content Marketing

Imagine you have recorded a video that integrates a product or service promotion. The video is distributed to different influencers in your niche who may be interested in it and share it on their blogs or social media channels. This can help your video content reach a broader audience. This technique is called content marketing.

Content marketing is not limited to video content; You can leverage this technique to promote your blog posts, video content, white papers, and infographics.

How to Implement Content Marketing:

  1. Content Planning: Identify topics that interest your target audience. Use tools like BuzzSumo to analyze what content performs best for your industry.
  2. Content Creation: Produce high-quality content such as blogs, white papers, and videos that provide value to your audience. Ensure the content is informative and well-written.
  3. Content Distribution: Share your content across your digital marketing channels, including social media, newsletters, and your website.

5. Email Marketing

Email Marketing is popular among digital marketers. The famous saying, “Money is in the email,” shows how effective email marketing is when you want to promote your business.

In this digital marketing technique, marketers build a relevant audience while promoting their email subscription forms of various types. One who wants to step into email marketing may require email marketing software like Sendgrid, Mailchimp, or Constant Contact, etc, to send bulk emails to their subscribers. Email marketers can leverage the following types of email campaigns according to their needs:

  • Newsletters
  • Welcome emails
  • Promotional emails
  • Cold emails
  • Transactional emails
  • Abandoned cart emails
  • Referral email
  • Seasonal campaigns
  • New content announcement
  • Product update email
  • Abandoned cart series
  • Brand story emails
  • Informational emails

Step-by-Step Guide to Effective Email Marketing:

  1. List Building: Start by gathering emails through your website with incentives like newsletters, free eBooks, or discount codes. Ensure compliance with data protection laws like GDPR.
  2. Campaign Planning: Segment your list based on user behavior and preferences to tailor your messages. This customization increases the relevance and effectiveness of your campaigns.
  3. Email Design and Content: Create attractive and mobile-friendly email templates. Include compelling content, such as exclusive offers, insightful articles, or product updates.
  4. Testing and Optimization: Use A/B testing to try out different subject lines or call-to-actions to see what resonates best with your audience. Adjust based on open rates and click-through rates to optimize future campaigns.
  5. Analysis and Follow-up: Analyze the performance of your campaigns using metrics like open rates, click-through rates, and conversion rates. Use this data to refine your strategy and improve engagement.

6. Affiliate Marketing

What if you people are marketing your products and services? Yes, Affiliate marketing is a digital marketing technique when you offer other marketers to market your products or services for commissions. They are only paid when they send you a qualified lead or sale as a goal you define.

Affiliate marketing is a highly effective marketing technique that helps you use your marketing budget wisely. You only use your money when your goal is achieved.

How to Launch an Affiliate Marketing Program:

  1. Choose the Right Affiliates: Partner with affiliates that align with your brand values and appeal to your target audience. This could be through bloggers, review sites, or even other businesses.
  2. Set Commission Structures: Decide on attractive commission rates to incentivize affiliates without eroding your profit margins.
  3. Provide Marketing Materials: Supply your affiliates with all the necessary promotional materials, such as banners, links, and product information, to help them succeed.
  4. Monitor and Support: Regularly track the performance of your affiliates and offer support to ensure they promote your products effectively.

7. Online PR

Public Relations (PR) was popular in the 90s when businesses promoted their products or services on various news platforms. Nowadays, online PR is a good option to do the same, but it is only on online news platforms. You may release a press release to various news distribution platforms to announce your new product or service. If some of the journalists are interested in your news, they may further promote it. This could result in a broader reach, hence good sales growth. Online PR is highly effective when you want your brand awareness.

Effective Online PR Strategies:

  1. Content Distribution: Share compelling content that highlights your business achievements and initiatives. Distribute press releases to relevant media outlets and platforms.
  2. Media Relations: Build relationships with journalists and bloggers who cover your industry. Please provide them helpful information and respond promptly to inquiries to maintain a positive media presence.
  3. Crisis Management: Develop a crisis communication plan to address negative issues swiftly and minimize damage to your reputation.
  4. Engagement in Forums and Webinars: Participate in or host forums and webinars to establish your brand as a thought leader in your field.

Conclusion

Modern businesses need digital marketing services to promote their brands, products, or services. You can master the 7 popular types of digital marketing techniques and offer your digital marketing services to businesses worldwide. All those marketing services are effective for one or more marketing needs. After understanding your client’s needs, you should wisely tailor a marketing campaign for them.

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