Designs Valley

How to Write Content for Your Website?

illustration depicting the balance between engaging website content and SEO optimization, symbolizing effective content creation strategies.

When building a website, it is always best to focus on creating engaging and captivating content for your site. If you are new to quality content writing, you may feel uncertain about what to write when starting out. Learning this skill can take some time.  

Creating effective website content requires balancing the needs of your online audience and search engines, which can be challenging. 

Stay calm! We have put together a list of the top five tips for creating website content that improves the look, readability, and SEO performance of your new site.  

When creating and putting together your website content, remember these suggestions to benefit from well-written content once your site is up and running! 

1. Learn More about Your Audience 

Many writers start writing without considering their target audience, even though it seems simple. So, firstly, before creating the content, inquire about your main audience. 

But now you may think – 

What if some secondary audience has the power to shape and educate my primary audience?  

How can they locate my website on the internet? 

For instance, let’s say you’re developing a coaching site or a digital portfolio.  

In this case, existing clients may be your main target audience. Nevertheless, your potential secondary audience is considerably wider and may encompass other professionals, journalists, or individuals who may need your services in the future.  

You must ensure that your content is both engaging and accessible to all these audiences. What type of inquiries could these groups pose regarding a specific subject? Where do they engage the most on the internet? What type of information is required by them? 

These are some of the questions you have to find answers to.  

Also, remember – that viewers discover web content through various avenues such as social media, website links, email sharing, and search engines.  

Using that final technique is crucial when creating content for online platforms.  

According to Digitrio.com.sg, even if the text is of high quality and full of valuable information, it may go unnoticed if it is not tailored for search engine optimization.  

Consider your audience once more: what keywords would they enter on Google? When you upload your resume or create a freelance website, what types of employment opportunities are you seeking? Ensure the inclusion of those terms in headings and subheadings. 

2. Try Out the “Inverted Pyramid” Model 

Internet users have limited attention spans and will quickly determine if your website contains the necessary information. Organize your content in the shape of an inverted pyramid or cone.  

The top of the page is reserved for the most crucial messages. Once you are done, then you can slowly delve into the details of the more specific supporting data. 

For instance, imagine you are designing a website for a conference. The theme, date, and location would be highlighted at the beginning of the page as the most important information.  

Additional information, such as the speakers’ names and the subjects of their lectures, will be provided. Lesser important details, like the conference organizers, the history of the conference series, or a list of related resources, will be located towards the bottom of the page. 

3. Make Sure the Sentences are Simple and Short 

Long sentences are suitable for Charles Dickens. However, modern readers with shorter attention spans prefer sentences of 35 words or less. Hence, website content that is accessible and easily understandable will naturally appeal to a broader audience. Here’s how you can do it – 

Concentrate on utilizing nouns and verbs. Use adverbs and adjectives in moderation.  

Avoid using complex words such as “equanimity” or “obfuscate” when simpler words like “calm” or “confuse” are sufficient. 

If you are uncertain about how to evaluate your writing, it can be helpful to assess your texts using an online readability tool.  

Most well-known models rely on a given text’s word and sentence length. The readability of your text is assessed using a numerical score or an academic level. 

4. Make Your Text More Scannable 

Ensure the text is easy to skim and prioritizes the most important information initially. Most online readers will quickly look through the webpage to locate the information they are looking for – if it’s not found easily, they will simply navigate away. 

Not convinced? Next time you visit a new webpage, try to pay attention.  

Are you carefully reading each word from start to finish? Or is your eye darting back and forth, searching for the specific information you desire? 

Utilize lists instead of long paragraphs filled with text. Instead of presenting all the information on one lengthy page, arrange the content into tabs with clear labels. 

Make sure to incorporate “white space” always.  

This vacant area borders paragraphs, images, and other components on your webpage. While it may appear unnecessary room, it is useful for web designers. Adequate white space surrounding text enhances readability and makes reading more pleasant. 

5. Layer Your Website’s Content 

One advantage of a website is the simplicity of guiding readers between pages. Assist readers in discovering additional valuable content by linking specific words or phrases to related resources, particularly those located on your own website. It can help you retain the interest of your readers and encourage them to navigate through your website properly. 

For instance, if this sentence was found on your cooking blog: Ratatouille is a healthy meal made with fresh ingredients such as eggplant, zucchini, and tomatoes.  

You can link “low-fat dish” to a webpage containing more blog articles about healthy eating. Creating internal links on your own website is beneficial for your SEO.  

However, it is important to ensure the links are relevant and useful.  

If you include too many links in your text, it can confuse people about where to click. Google advises limiting the number of hyperlinks on a page to a “reasonable number.” 

Before We Conclude: Don’t Forget the Impact of Multimedia 

Studies indicate that the majority of the human brain relies on visual stimuli, and individuals can comprehend visual information much quicker than text. 

A simple chart or graph can be more effective at conveying a complicated idea than just text.  

If you don’t work as a graphic designer, there are multiple ways to incorporate visuals on your website and useful services such as Canva and Piktochart to create graphics on your own. 

Pictures also aid in dividing the text, which can improve the readability of your page. We would advisable to include a minimum of one image on every webpage of your site. 

Scroll to Top