Blogger or influencer outreach is a critical digital marketing strategy that builds relationships with influential bloggers and content creators. It’s a win-win for both parties: businesses gain exposure and credibility, while bloggers receive new, relevant content or experiences from their audience.
Blogger collaborations can take many forms, including sponsored content, guest posts, product reviews, and hosted giveaways. These partnerships allow businesses to tap into bloggers’ engaged audiences, resulting in better brand visibility, increased traffic, and improved SEO, often directly impacting sales.
However, managing blogger outreach involves several steps, such as identifying blogs, making contact, building relationships, negotiating agreements, and maintaining those relationships. This is where blogger outreach services come in handy.
Blogger outreach services simplify this complex process. They use their extensive database and relationships with bloggers to connect businesses to suitable digital influencers. These services streamline business operations, increase success rates, and enhance online presence and SEO.
In this article, we will provide an unbiased, thorough review of the top blogger outreach services for digital marketers, SEO professionals, and business owners seeking to boost their online presence.
Table of Contents
Criteria for Evaluation
To compile our top 10 blogger outreach services, we used a meticulous and methodical evaluation process. So, what were the determining factors?
The criteria were multi-faceted to capture aspects important to both novice and experienced users of these services.
1. Pricing
First, we considered pricing. As a critical business factor, it is a potential deal-breaker. We meticulously analyzed to ensure our list featured services providing excellent value with respect to their offerings. Our focus was on affordability while maintaining service quality.
2. Blogger Database Quality
Nonetheless, an economical service doesn’t necessarily make it the most effective. This leads us to the next critical evaluation factor: the quality of the blogger database.
We critically analyzed the depth and breadth of the blogger network that the outreach service offers. The service’s ability to guarantee connections with industry-relevant, influential, and credible bloggers played a crucial role in our compilation.
3. Outreach Methods
We then concentrated on outreach methods. The approaches used by these services to connect clients with bloggers were significant.
The success of blogger outreach depends on communication, personalization, and strategies employed. We aimed to pinpoint practices that promote engagement and foster potential collaborations.
4. Reporting
Reporting was equally important. Transparency is key in the digital world. Thus, services that offer precise, actionable, and comprehensive campaign reports naturally took the lead.
Identifying areas of improvement and success points after a campaign is crucial. Therefore, we rigorously evaluated a service’s ability to provide in-depth, transparent, and comprehensible reports.
5. Customer Support
Lastly, we examined customer support. We anticipated blogger outreach services would provide a responsive customer support system.
We sought qualities like timely issue resolution, client assistance, understanding client needs, and open two-way communication.
Thus, these stringent evaluation criteria ensured only the top-performing and user-friendly blogger outreach services made the final top 10.
In-Depth Reviews of Top 10 Blogger Outreach Services
1. OutreachZ
OutreachZ is a link-building and blogger outreach platform for startups, brands, and agencies. It offers a marketplace for finding niche publishers, supports business growth through quality backlinks and search rankings, and provides managed campaigns with a 12-month link guarantee. With 1000+ clients globally, it includes native content creation in its offerings.
Features
- Marketplace: Find and filter publishers via Domain Authority, Organic Traffic, and Niche.
- Ease & Flexibility: Choose publishers, manage campaigns, upload content, or select an SEO package.
- Support: Immediate assistance for any issue.
- Managed Campaigns: Tailored publisher selection for newcomers or time-constrained users at no extra charge.
Pricing Tiers
OutreachZ offers competitive pricing based on domain authority, organic traffic, and niche.
Unique Selling Points
OutreachZ partners with verified publishers, avoiding low-quality farms and PBNs. They offer niche content creation by a U.S. team, with an option for user-supplied content. Catering to marketers, agencies, and companies, they respect privacy.
Blogger Database
With years of industry presence, OutreachZ has established relationships with thousands of bloggers across various niches, ensuring authenticity and high-quality blog content.
Effectiveness and Efficiency
OutreachZ’s effectiveness is mirrored in their 1000+ pleased clients. They manually outreach to high-quality niche bloggers known for delivering results and confidentiality.
Scalability and Size of Blogger Network
Over a decade, OutreachZ has built a scalable blogger network, providing clients with diverse publishers and filters like Domain Authority, Organic Traffic, and Niche to easily locate ideal partners for their goals.
Ethical Considerations
OutreachZ selectively chooses publishers, excluding low-quality farms, drop catches, and PBNs. To maintain ethical standards, adult or pharma-related content isn’t permitted on their platform.
Limitations
- The platform may be complex for some users needing extra time to navigate.
- Sensitive topics like adult or pharma-related content are prohibited.
2. Authority Builders
Authority Builders is a blogger outreach service specializing in natural link provision to increase website rankings and traffic. They offer services such as ABC Plus, Guest Posts, link insertions, HARO, citations, content creation, and link audit.
Features
- ABC Plus: A custom link-building service offering competitor analysis, anchor text guidance, discounts on selected links, and monthly reports.
- Guest Posts: Niche-specific bloggers deliver guest posts embedding your links.
- Link Insertions: For a fee, your link is inserted into an existing blog post.
Pricing Tiers
Authority Builders provides various services with tiered pricing. Pricing specifics are unavailable without registration. Users can share their contact details for more information.
Unique selling points
- Vetted Network: Authority Builders hosts numerous respected bloggers across diverse niches, catering to most businesses.
- Performance Guarantee: A money-back guarantee is offered if placements yield fewer than 1K monthly visitors.
Limitations
The platform lacks transparency in pricing.
Blogger Database
Bloggers in the Authority Builders database are of high quality, as all placements occur on sites with genuine organic traffic.
Case studies/success stories
Authority Builders showcases industry leaders’ testimonials. Shawn Shafai effectively managed projects using its user-friendly interface, met site requirements through safe links, and boosted rankings across niches.
Effectiveness and efficiency of outreach methods
Authority Builders efficiently delivers relevant guest posts on high-traffic websites, but limited information hinders complete assessment of their outreach effectiveness.
Scalability and size of their blogger network
While Authority Builders’ network size isn’t specified, their relationship-building with webmasters since 2016 suggests a broad database, providing clients with numerous options.
Ethical considerations
Authority Builders prioritizes ethical link-building practices for their clients, providing links on genuine websites with organic traffic.
3. Forward Linking
Forward Linking is a white-hat agency known for securing relevant, quality links. They offer month-to-month link-building and guest posting services, underpinning all projects with a strong emphasis on link quality and relevance.
Features and Pricing Tiers
Forward Linking provides customizable link-building packages in three different pricing tiers:
- $2000/month: A tailored campaign yielding 10 quality links monthly.
- $4000/month: A customized campaign generating 20 high-quality links monthly.
- $6000/month: A premium campaign producing 30 quality links monthly.
Notably, all packages have authentic email outreach, a balanced mix of Domain Ratings, and links from niche-specific, authentic sites with real organic traffic.
Unique Selling Points
Forward Linking stands out for its transparency, commitment to quality, and personalized link-building campaigns.
Limitations
Pricing could be high for small businesses with unclear geographical coverage and non-English content support at Forward Linking.
Blogger Database
The specifics of Forward Linking’s blogger database size and quality aren’t disclosed; however, they manually curate prospect lists to ensure relevance and quality.
Testimonials
Notable testimonials highlight their effective approach, like Mike Hall from ThinkSmart Marketing complimenting their professionalism, attention to detail, and dedication to customer needs.
Outreach Methods
They utilize genuine, personalized email outreach for higher success rates.
Scalability
Details about Forward Linking’s blogger network and its scalability are unclear, but they note consistent link flow through strategic planning and creative methods.
Ethics
Forward Linking prioritizes ethical SEO through white-hat link building and transparency.
4. SubmitCore
Submitcore offers a range of blogger outreach services, including SEO optimization, blogger outreach backlinks, SEO reseller and outsourcing, and local & small business SEO.
Features
- White Hat link-building approaches
- Blogger Outreach Services for high-quality guest posts on popular and relevant blogs
- Local SEO services targeting geographically-focussed audiences
- SEO reseller services for businesses interested in offering SEO to their clients
- Contextual and editorial link-building
Pricing Tiers
Their prices are not openly available, but interested clients are encouraged to get in touch for customized pricing based on their requirements.
Unique Selling Points
Submitcore boasts a team of PR experts and creative minds and fosters growth in client revenue.
Limitations
Submitcore requires clients to reach out for pricing information, which might be inconvenient for some people.
Outreach Methods
SubmitCore’s outreach methods center around creating high-quality guest post backlinks to relevant blogs using non-promotional, ghostwritten content.
Scalability and Network Size
Submitcore caters to a variety of industries and organizations, no matter the size, from law firms to restaurants.
Client Satisfaction and Outcomes
SubmitCore claims 250 satisfied clients and 150 positive reviews, but detailed insights into client satisfaction and outcomes are not available.
Ethical Considerations
Submitcore uses legitimate white-hat link-building tactics that follow search engine guidelines.
5. Solvid
Solvid is a UK-based SEO agency specializing in blogger outreach and guest posting, aiming to enhance businesses’ online reach and sales.
Features
- Guest Posting: Solvid drives backlinks and site traffic through blogger outreach and guest blogging.
- Digital PR: This service aims to secure media coverage and quality backlinks for enhanced brand awareness.
- Content Marketing: Solvid manages engaging, educational, and entertaining content from creation to promotion.
Pricing Tiers
Pricing for Solvid’s services is not publicly available; clients must contact them directly for quotations.
Unique Selling Points
- Ethical Approach: Solvid promotes ethical SEO practices and ensures procedural transparency.
- Results-Driven: Solvid is outcome-focused, making desired results their main priority.
- Exceptional Support: They offer open communication, and clients are involved in every aspect of the project.
Limitations
While Solvid specializes in various services, they may lack a specific focus on blogger outreach, potentially disappointing clients seeking specialized services.
Success Stories
Solvid provides case studies on their website, showcasing their work for various clients:
- Case study 1: Freedom24 achieved a 391% increase in organic traffic YoY for an online broker.
- Case study 2: Helped a phone comparison engine see a 207% increase in organic traffic YoY.
Outreach Methods Effectiveness
Solvid’s successful track record and notable media coverage hint at the effectiveness of their outreach methods.
Scalability and Size of Blogger Network
Solvid’s ability to accommodate both small and large agencies, combined with their prevalent media placements, implies considerable scalability and an extensive blogger network.
Track Record: Client Satisfaction and Outcomes
Solvid has achieved over 623 published placements, 645 backlinks, and a 335% increase in organic keywords, highlighting their dedication to quality services and exceptional support.
Ethical Considerations
Solvid underscores its commitment to ethical SEO practices, transparency, and clear client communication, solidifying its ethical stature.
6. FatJoe
FatJoe is a white-label marketing service specializing in SEO and digital marketing for agencies, teams, and individuals. Blogger outreach stands as an essential service they offer.
Features
- Blogger Outreach: Procuring guest posts on industry-specific blogs.
- Niche Edits: Optimizing client’s links in authoritative sites.
- Infographic Outreach: Promoting infographics via outreach.
- Multilingual Outreach: Connecting with bloggers in various languages.
- Digital PR: Enhancing clients’ public relations.
- Content Writing: Providing various writing services.
- Design & Video: Offering explainer videos, infographics, video conversion, and voiceovers.
Pricing Tiers
Pricing information for their services is not publicly displayed. To access pricing details, contact them directly, thus, you may enjoy bargaining power.
Unique Selling Points
They specialize in high-quality, white-hat link-building with guaranteed placement on authentic blogs with real traffic. And importantly, they offer unrivaled customer support.
Effectiveness and Efficiency
With over 1,000 reviews across different platforms, FATJOE’s efficiency is well-endorsed. Their popularity is further evidenced as 648 SEO agencies and marketing teams recently signed up for their services.
Scalability and Blogger Network Size
FatJoe provides scalable services for agencies and teams, accommodating workloads for 1 to 100 clients. Although the blogger network size is undisclosed, broad reach and clientele indicate it’s substantial.
Ethical Considerations
FatJoe engages in white-hat SEO practices and guarantees 100% money back if unsatisfied, ensuring ethical operation.
Limitations
Public transparency of pricing is lacking.
7. Loganix
Loganix provides an all-inclusive guest post service that generates valuable backlinks from trusted sites. Their offerings include prospecting, quality checks, content crafting, placement, and reporting. The created content is distributed, and clients are notified once it is live.
Pricing Tiers
- Guest Posts Basic: For $200 per post, services are catered to newer sites gaining authority. This comprises content development and reporting.
- Guest Posts Premium: For $300 per post, more mature, growing sites are targeted. This also includes content creation and reporting.
An optional $50 content upgrade allows for an additional 250 words and a content review before submission.
Unique Selling Points
Loganix emphasizes quality control in site selection, evaluating aspects like organic traffic, domain quality, updates, and manual content reviews. Clients can approve domains before placement.
Limitations
Their service may not be ideal for tight budgets due to higher pricing and limited niche placement options.
Blogger Database
Though the database size is undisclosed, Loganix’s stringent vetting and success stories suggest a significant and well-maintained network.
Case Studies or Success Stories
Loganix showcases a case study with Rankings.io achieving improved ranks, supported by multiple client testimonials.
Effectiveness and Efficiency
Testimonials and case studies highlight the effectiveness of their outreach, typically delivering results in a month.
Scalability and Size of Blogger Network
While the network size is unspecified, varied pricing for different site stages suggests a wide-ranging, diverse blog network.
Ethical Considerations
Loganix’s thorough site vetting maintains quality and integrity while avoiding spam-inclined sites, aligning with ethical SEO practices.
8. Searcharoo
Searcharoo offers a blogger outreach service focused on acquiring guest post links on quality websites, contributing to off-page SEO and digital marketing—their service places custom-written articles by UK and US content teams on high-authority sites.
Features
- 500+ word custom-written articles.
- “Dofollow” links in published articles.
- Live posts in 4 weeks.
- Custom anchor text.
- No duplicate links policy.
- Pre-approval of links.
- Upgrade options up to 2000 words per post.
Pricing tiers
Searcharoo’s pricing is based on domain rating (DR):
- DR30+ services: $160/placement.
- DR45+ services: $240/placement.
- DR60+ services: $320/placement.
They also offer cost-saving packages for multiple placements:
- Package 1: 5x DR30+, 2x DR45+ for $1000 (saving $280).
- Package 2: 5x DR30+, 3x DR45+, 1x DR60+ for $1500 (saving $340).
- Package 3: 9x DR30+, 7x DR45+, 1x DR60+ for $3000 (saving $640).
- Package 4: 10x DR30+, 8x DR45+, 5x DR60+ for $4500 (saving $820).
Unique Selling Points
Searcharoo specializes in delivering high-quality guest posts with “dofollow” backlinks on authentic, high-authority sites, managing outreach to simplify the process for businesses.
Limitation
Their delivery times can vary. They guarantee a 4-week timeframe, but larger orders or complex niches may take longer.
Blogger Database Quality and Depth
Searcharoo’s extensive pricing tiers (DR30+ to DR60+) indicate a diverse blogger network.
Outreach Methods’ Effectiveness and Efficiency
Their personalized approach using “genuine outreach” and in-article backlinks suggests an effective, organic SEO strategy. Yet, lack of detailed metrics or figures limits the ability to measure their efficacy and efficiency.
Ethical
Searcharoo’s emphasis on genuine outreach, non-duplication of links, and pre-approval policy underscores a commitment to ethical practices.
9. Click Intelligence
Click Intelligence provides a manual Blogger Outreach service to build diverse backlink profiles for businesses across industries. Their SEO-focused approach aims to boost keyword rankings, organic traffic, and brand authority.
Features
- Customized manual outreach using SEO goals, industry, and competitor research for link placement.
- Unique, SEO-optimized content tailored to your business and target website.
- Approval and non-approval options for outreach sites and content.
- Genuine, reputable websites chosen for backlinks.
- Contextual, naturally integrated links in content.
Pricing
- DA20+ Non Approval: £64/link
- DA30+ Non Approval: £72/link
- DA40+ Non Approval: £204/link
- DA50+ Non Approval: £366/link
Bulk discounts from 1 to 50+ links with reduced per-link costs.
Unique Selling Points
Click Intelligence excels in unique content, boosting rankings, traffic, and credibility. With flexible client options, they control outreach. White-hat methods and relationship-driven tactics elevate their service quality.
Limitations
The exclusion of specific industries (Adult, iGaming, Bitcoin, CBD, Gambling) could limit their reach.
Success Stories and Client Satisfaction
Click Intelligence offers all-encompassing SEO services, demonstrated by a diverse array of case studies, such as Cotswold Eco Rooms, whose successful organic traffic and lead increase are credited to the firm.
Effectiveness and Efficiency of Outreach Methods
With their effective blogger outreach based on relationship-building, Click Intelligence fosters relevant and quality link-building, aiding in client retention.
Network Scalability
Click Intelligence’s services are scalable, catering to low and high DA targets, making them suitable for white-label agencies.
Ethical Considerations
Strict adherence to ethical SEO methods and transparent reporting highlights Click Intelligence’s commitment to its clients.
10. The HOTH Link
The HOTH Link Outreach service offers a complete link outreach solution to boost website authority and organic traffic. It acquires backlinks from ranking sites via in-content links, delivering reports within 30 days.
Features
- Guaranteed backlink deliverables
- Domain Authority (DA) and Domain Rating (DR)-based backlinks
- In-content links
- Options for various word count lengths (500, 1000, 1500, and 2000 words)
- Transparent and reseller-friendly reporting
Pricing Tiers
Pricing varies by features like word count, Domain Authority (DA), guaranteed organic traffic, etc. A 500-word high-quality post with DA 20 costs $150 per post.
Unique Selling Points
- Assurance of backlinks within 30 days and transparent results
- Option to select DA, DR, and traffic levels when ordering
- Natural link-building through in-content link placements
Limitations
No approval for content before publishing
Blogger Database Quality and Depth
The HOTH avoids pre-built blog networks, manually identifying and vetting real blogs and websites for a diverse, high-quality network. This ensures authentic, relevant backlinks.
Case Studies/Success Stories
The HOTH displays various case studies, highlighting successful results for clients in diverse industries:
- Foreign Language Local SEO: Delivered massive ROI to a $5k investing company, now with an estimated traffic value of $8k monthly.
- SAAS SEO: Increased a SAAS company’s estimated traffic value to nearly $10k monthly using content creation and link building.
Effectiveness and Efficiency of Outreach Methods
HOTH carries out link outreach deliberately, focusing on pertinent sites and quality. They acquire authentic high-value backlinks through manual outreach, vouched by customer testimonials.
Scalability and Size of Blogger Network
HOTH’s Outreach is scalable with diverse packages for personalized link-building. The quality and magnitude of the manually reached blogger network are expected to be considerable.
Ethical Considerations
HOTH’s Outreach upholds white-hat link-building procedures, ensuring ethical conduct through manual outreach to authentic blogs and websites.
How to Choose the Right Blogger Outreach Service
To ensure your marketing campaign’s success, identify a blogger outreach service that fits your specific needs and budget, consider the following factors:
Quality of Service
Verify the agency’s successful track record by exploring case studies, testimonials, and reviews. These will provide insight into their service quality and results.
Influencer Network
Opt for a service with a wide network of bloggers and influencers in your niche for effective content reach.
Customization
Select a service that offers personalized campaigns tailored to your brand’s goals and requirements.
Ethical Practices
Prioritize agencies that employ ethical, white-hat SEO practices to maintain your brand’s reputation.
Reporting and Transparency
Ensure the agency provides detailed, transparent reports to track campaign progress and measure ROI.
Pricing
Evaluate the pricing structure and match it with your budget. Consider the value offered in terms of quality and quantity of backlinks.
Customer Support
Choose an agency with responsive and efficient customer support to address your queries and concerns.
Conclusion
The right blogger outreach service can significantly impact your digital marketing strategy, boosting brand visibility, traffic, and credibility. By considering the factors outlined in this article and reviewing the top 10 blogger outreach services, you can make an informed decision that aligns with your business goals and budget. Ultimately, the key to a successful blogger outreach campaign lies in choosing the service that best fits your unique needs and objectives.
About The Author
Shahzad Ahmad Mirza
Shahzad Ahmad Mirza is a web developer, entrepreneur, and trainer based in Lahore, Pakistan. He started his career in 2000 and founded his web development agency, Designs Valley, in 2012. Mirza also runs a YouTube channel, “Learn With Shahzad Ahmad Mirza,” where he shares his web programming and internet marketing expertise. He has trained over 50,000 students, many of whom have become successful digital marketers, programmers, and freelancers. He also created the GBOB (Guest Blog Posting Business) course, which teaches individuals how to make money online.
