Guest blogging has become a common practice in today’s competitive marketing landscape. The idea behind guest posting is to get exposure for your brand or company by writing a well-researched article for another site.
It is a good way to build relationships as a guest author with fellow bloggers and websites, and also helps you gain visibility within your specific niche. If you want to start guest blogging, here are some things to consider before you begin.
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Benefits of Guest Blog Submission
The benefits of guest blogging are numerous. Here are just a few:
1. Build Relationships With Other Sites
When you write an article on your own blog, it is easy to feel like you have all the answers about what works best for your business. However, when you write articles for other sites, you can learn from others who have been there before. This will make you more knowledgeable about how to market online. You may even find that you have ideas that you didn’t think about before.
2. Get Exposure For Your Brand Or Company
When you write a guest post, you are essentially giving away free advertising for your brand or company. In return, you will be able to promote yourself and your products or services. It is important to remember that the quality of your content matters most. Make sure you do not copy someone else’s work. Instead, try to come up with something original that people would enjoy reading.
3. Gain Visibility Within Your Niche
If you are trying to establish yourself as an expert in your field, then you should definitely consider guest blogging. By doing so, you will be able to increase your credibility among your target audience. When you share information about your industry, you will be seen as an authority figure. This will give you a great advantage over your competitors.
4. Help You Grow As An Author
If you are serious about becoming a successful blogger, then you need to develop a strong portfolio of high-quality content. Writing guest posts is one of the best ways to build this kind of content. Once you have established yourself as an expert in the area, you will be able to use these articles to showcase your skills and expertise.
5. Increase Traffic To Your Site
Guest blogging is a win-win situation because both parties benefit. The person who writes the article gets to publish their thoughts and opinions without having to pay any fees. At the same time, they will receive traffic back to their website. This means that they will have more opportunities to sell their product or service.
6. Earn Credibility And Trust
By publishing your opinion on other blogs, you are showing your readers that you are trustworthy. They know that if you say something, you mean it. This makes them more likely to believe what you have to say.
7. Expand Your Network
By writing for other sites, you will be able to connect with new people. These connections could lead to future collaborations and partnerships.
8. Create More Opportunities
As you become known as an expert in your niche, you will be given more opportunities to pitch your ideas to companies. This will allow you to earn money from your writing.
9. Improve SEO
The search engines love fresh content. If you want your site to rank higher on Google, you should always be posting new material. Guest blogging lets you provide fresh content while still maintaining control over your brand.
10. Build Relationships With Other Writers
You never know where your next opportunity might come from. By connecting with other bloggers, you will be able to get noticed by companies looking to hire writers.
11. Boost Your Reputation
If you are a good writer, you will probably find that there are plenty of companies willing to hire you. However, if you only submit mediocre pieces, you may end up getting passed over. By submitting well-written content, you can show potential employers that you are capable of producing top-quality work.
12. Get Better Exposure For Your Brand
When you start out, you will probably have no idea how to market your business. But once you gain some experience, you will learn how to effectively promote yourself. By participating in guest blogging, you will be able to expose your company to thousands of potential customers.
13. Gain New Clients
When you write for other websites, you will be able to attract new clients. This is because you will be providing them with valuable content. In addition, you will also be able to establish relationships with other businesses.
14. Make Money From Home
There are many different ways to make money online today. One way is through amazon affiliate marketing. You can sign up with ClickBank, which offers various products. When someone buys a product after clicking on your link, you will earn a commission.
15. Promote Yourself As An Expert
One of the reasons why people choose to do guest blogging is so that they can promote themselves as experts in their field. Once you have established yourself as an authority in your niche, you can charge much more for your services.
16. Increase Traffic To Your Site
Guest blogging gives you the chance to increase traffic to your site. This is because when you post on other blogs, they will share your article on social media. This will help drive traffic back to your website.
How to Submit a Guest Blog Post?
Guest blogging is an excellent way to increase brand awareness and build relationships with influencers. It is very easy to do and it does not require any special skills or expertise. All you need is a computer and internet connection. Here are some tips on how to submit a guest blog:
1. Find potential guest posting websites
You can find websites that accept guest posts in their blog section. The best way to find guest posting websites is to use google search and type/search the following search phrases:
“submit a guest blog” + digital marketing
or
“write for us” + digital marketing
You can replace the keyword “digital marketing” with your own keyword. This way Google will spit out the websites that have a page name “submit-a-guest-blog” or something like that. Having those types of page names tells us that that website is inviting all to submit their guest blog posts. You can also find a list of blogs that accept guest blog posts.
2. Read their editorial policy
Once you found a website that accepts guest posts, read its editorial policies carefully. There should be a clear description of what kind of articles they want to publish. If they mention anything about plagiarism, then don’t bother applying.
3. Write a compelling email
Your first step is to create a compelling email. Tell them who you are and why you would like to write to them. Then tell them what you plan to write about. Finally, ask if there are any specific guidelines that they want you to follow.
4. Follow their submission guidelines
After you wrote a compelling email, you should now send it to them via email. Include links to your previous work (if applicable) and attach your writing samples. Some websites do not show their email address on their website, rather they have a contact us form where people can contact blog administration or editors. You can use that contact form to contact them and send your guest blog pitch.
5. Wait for approval
If they approve your guest post, they will usually give you a deadline by which time you must complete the piece. Make sure that you meet this deadline otherwise, you won’t be able to publish your guest blog post.
6. Pay attention to deadlines
Some sites may have a deadline by which time they want you to finish your guest post. In case they do not specify a deadline, make sure that you submit your guest post before the end of the month.
7. Publish your guest blog post
When you’re done with your guest blog post, you’ll probably want to publish it. So make sure that you save a copy of your content in a safe place. Now you can send your blog post to the blog admins and they will publish it as per their editorial schedule. Once you’ve published your guest blog post, let other people know about it so that they can also share it.
Final Verdict
Guest blogging is one of the most effective ways to get more traffic to your site. However, it takes time and effort to achieve success. So, start small and slowly grow your audience. Also, make sure that you follow these steps when submitting a guest post. You can find/contact editors of blogs in your niche and pitch them with some good topic ideas. Once you are able to publish your guest blog post, you will be able to reap the massive benefits of guest blogging.
About The Author
Shahzad Ahmad Mirza
Shahzad Ahmad Mirza is a web developer, entrepreneur, and trainer based in Lahore, Pakistan. He started his career in 2000 and founded his web development agency, Designs Valley, in 2012. Mirza also runs a YouTube channel, “Learn With Shahzad Ahmad Mirza,” where he shares his web programming and internet marketing expertise. He has trained over 50,000 students, many of whom have become successful digital marketers, programmers, and freelancers. He also created the GBOB (Guest Blog Posting Business) course, which teaches individuals how to make money online.
