Are you thinking about starting an online business in Pakistan? Or perhaps you already have a physical store and want to expand your reach by selling online. Either way, choosing the right e-commerce platform is crucial to your success. This article will introduce you to ten top e-commerce platforms in Pakistan that can help you sell your products to a wider audience. We’ll discuss platforms like Daraz.pk, WBM International, Best Buy Mall, Shopon, Telemart, Shophive, Home Shopping, iShopping, VMart, and Goto.com.pk and explain how they work and what products they offer. With the right platform, you can take your business to the next level and tap into the growing e-commerce market in Pakistan.
Here is the complete list of ten e-commerce platforms that are available in Pakistan for those who want to start selling online and make money:
- Daraz.pk: A leading platform in Pakistan’s e-commerce market that offers a wide range of products from various sellers and works on a commission-based model.
- WBM International: A platform that sells authentic products in the beauty, fashion, and kids categories and has recently opened its portal to third-party sellers.
- Best Buy Mall: An e-commerce platform that offers a variety of products, including electronics, appliances, and home goods.
- Shopon: A platform that specializes in technology-related products such as smartwatches, DSLR cameras, and mobile phones.
- Telemart: A well-known platform with over 27 years of experience in online sales and customer management, offering various products, including clothing, mobile phones, and accessories.
- Shophive: An online shopping portal that offers electronic items such as laptops, PCs, and mobile phones, as well as office products like generators and biometric attendance systems.
- HomeShopping: An older e-commerce platform initially focused on selling electronic items and has since expanded to offer various products.
- iShopping: An e-commerce platform that offers a wide range of products, including electronics, home appliances, and fashion items.
- VMart: A platform that specializes in selling electronics and home appliances.
- Goto.com.pk: A popular e-commerce platform that offers a variety of products, including electronics, home goods, and fashion items.
These platforms have a strong presence in the e-commerce market in Pakistan and can provide a reliable platform for you to sell your products online. Researching and comparing different platforms is recommended to determine which best meets your needs. Let’s evaluate the pros and cons of each e-commerce platform to understand its strengths and weaknesses better.
Table of Contents
1. Daraz
Daraz is a popular e-commerce platform in Pakistan that allows sellers to offer their products to online shoppers. It operates on a commission-based model, meaning sellers pay a percentage of their sales to Daraz to use their platform. One of the major strengths of Daraz as a selling platform is the large customer base it has built up over the years. With a wide range of products and a convenient delivery system, Daraz is a popular destination for online shoppers in Pakistan.
For sellers, Daraz provides a convenient way to reach a large audience of potential customers. The platform has a user-friendly interface that offers various tools and resources to help sellers manage and grow their businesses. Daraz also has a feature called Daraz Mall, designed for brands with large inventories, enabling them to sell their products directly to consumers without needing third-party sellers.
Of course, like any e-commerce platform, Daraz has its own set of challenges and considerations for sellers. The commission-based model can burden some sellers, especially those with lower margins. Additionally, the platform has a reputation for being competitive, so sellers need to be strategic in pricing and marketing their products to stand out.
Overall, Daraz is a reliable and well-respected e-commerce platform in Pakistan that offers sellers and shoppers a convenient and enjoyable experience. While it may not be right for every business, it is worth considering for those looking to sell online in Pakistan.
2. WBMInterntional
WBM International is a well-known e-commerce platform in Pakistan that offers a variety of authentic products in the beauty, fashion, and kids categories. Owned by the WBM Group, established in 2000, WBM International has a reputation for selling high-quality products like those on Amazon.com.
One major advantage of shopping on WBM International is the authenticity of their products. With a focus on specific categories, the platform can carefully curate their product selection and ensure that the items sold are genuine. This can give shoppers confidence in their purchases and reduce the risk of buying fake or low-quality products.
Another pro of WBM International is the recent addition of third-party sellers to their platform. This expands the range of products available and gives sellers more opportunities to sell their goods online.
However, it’s worth noting that WBM International may not have as wide a variety of products as other e-commerce platforms. This may be a limitation for those looking for a wide range of products in different categories.
Overall, WBM International is a trustworthy e-commerce platform that offers high-quality, authentic products in specific categories. While it may not have the widest range of products, it is a reliable choice for those purchasing items in the beauty, fashion, and kids categories.
Pros
- WBM International sells high-quality, authentic products in specific categories such as beauty, fashion, and kids.
- The platform recently opened its portal to third-party sellers, providing more opportunities for sellers.
Cons
- WBM International may not have as wide a variety of products as other e-commerce platforms.
- Some users may be more familiar with well-known e-commerce platforms and less likely to shop on WBM International.
3. Best Buy Mall
Best Buy Mall is an e-commerce platform that allows sellers to sell their goods to online shoppers. The platform offers a variety of products, including electronics, appliances, and home goods. One of the major pros of using Best Buy Mall as a selling platform is the ability to reach a wide audience of online shoppers. Selling at Best Buy Mall can expand its reach beyond its local market and potentially increase its sales.
Another pro of Best Buy Mall is the platform’s convenience for sellers and shoppers. Sellers can easily set up their online store and list their products, while shoppers can browse and purchase products from their homes. The platform also has a user-friendly interface and various payment options to make the shopping and selling process smooth and easy.
However, it’s worth noting that Best Buy Mall may not be as well-known as other e-commerce platforms in Pakistan. This could limit the number of shoppers aware of the platform and the number of sales sellers can make. Sellers need to consider this and weigh the pros and cons of using Best Buy Mall compared to other selling platforms.
In conclusion, Best Buy Mall is a b2c e-commerce platform that offers a convenient and easy way for sellers to reach a wide audience of online shoppers. While it may not have the same level of recognition as some other platforms, it can still be a valuable tool for sellers looking to expand their business online.
Pros
- Wide range of products: Best Buy Mall offers a variety of products in different categories, including electronics, appliances, and home goods. This can be especially useful for those looking for a one-stop shop for their home and lifestyle needs.
- Competitive prices: Best Buy Mall may offer competitive prices on their products, which can appeal to shoppers looking for good deals.
Cons
- Limited brand options: Best Buy Mall may not offer as many brand options as other e-commerce platforms. This may limit the choices available to shoppers.
- Limited seller options: Best Buy Mall may only allow certain sellers to list their products on the platform, which could limit the options available to shoppers.
- Limited reputation: Best Buy Mall may not be as well-known or established as some other e-commerce platforms in Pakistan, which could be a concern for shoppers looking for a more reputable platform.
4. Shopon
Shopon is an e-commerce platform specializing in technology-related products such as smartwatches, DSLR cameras, and mobile phones. One of the standout features of Shopon is the discounted rates they offer on their products. This can be especially appealing for shoppers looking for a good deal.
Another pro of Shopon is the convenience of its platform. The platform is open 24/7, so shoppers can make purchases at any time of day or night. This can be especially useful for those who may not have the time or flexibility to shop during traditional store hours.
Shopon also has a user-friendly interface that makes it easy for shoppers to browse and purchase products. The platform has a clear and concise layout, with categories and filters to help shoppers find what they want.
One potential downside of Shopon is the limited range of products on the platform. While they offer various technology-related products, they may not have as wide a selection as other e-commerce platforms. This could be a factor for shoppers looking for a more diverse range of products.
Overall, Shopon is a solid e-commerce platform for shoppers looking to purchase technology-related products at discounted rates. While the range of products may be more limited than some other platforms, the convenience and user-friendliness of the platform can make it a good choice for many shoppers.
Pros
- Specialized in technology-related products
- Offers discounted rates on products
- Open 24/7
Cons
- It may not have as wide a range of products as some other platforms
- Some users have reported issues with the quality of products and customer service on the platform
5. Telemart
Telemart is a well-known e-commerce platform in Pakistan with over 27 years of experience in online sales and customer management. The platform offers various products, including clothing, mobile phones, and accessories. It is known for its authenticity in mobile phones and innovative offerings such as gold-plated iPhones.
One of the major pros of selling on Telemart is the platform’s reputation and established customer base. With its long history in the industry, Telemart has built up a loyal customer base and a strong reputation for quality products and good customer service. This can be especially helpful for sellers looking to reach a large, trusted audience.
Another pro of Telemart is the platform’s wide range of products. Sellers can offer shoppers a diverse selection of goods, potentially increasing the chances of making a sale. In addition, Telemart has a user-friendly interface and easy-to-use tools for sellers to manage their online store and track their sales.
However, it’s worth noting that Telemart may have more competition than other e-commerce platforms, as it is a well-known and popular destination for online shoppers. This could make it more challenging for sellers to stand out and attract buyers.
Overall, Telemart is a reliable and reputable e-commerce platform with a wide range of products and a strong customer base. While there may be some competition for sellers, the platform’s reputation and user-friendly tools can make it an attractive option for those looking to sell online in Pakistan.
Pros
- Telemart is a well-established platform with a long track record of success in online sales and customer service.
- The platform offers various products, including clothing, mobile phones, and accessories.
- Telemart is known for its authenticity in mobile phones and innovations such as gold-plated iPhones.
Cons
- Some users have reported issues with the quality of products and customer service on the platform.
- The platform may not have a wide range of products as other e-commerce platforms.
6. Shophive
Shophive is a popular e-commerce platform in Pakistan that offers a wide range of electronic items, such as laptops, PCs, and mobile phones, as well as office products like generators and biometric attendance systems. One of the major pros of selling on Shophive is their specific niche of products. Shophive can attract a targeted audience of buyers interested in these products by focusing on electronics and office products.
Another pro of Shophive is the authenticity of its products. Unlike other e-commerce platforms that allow third-party sellers, Shophive only sells products they have sourced directly from manufacturers or authorized distributors. This helps to ensure that the products sold on Shophive are genuine and of high quality.
In addition to its product offerings, Shophive has a corporate sector section allowing businesses to make bulk purchase products for their offices at wholesale rates. This can be a convenient option for businesses looking to save money on their office supplies.
Overall, Shophive is a reliable e-commerce platform for sellers looking to reach a targeted audience of buyers interested in electronics and office products. The platform’s focus on authenticity and bulk purchasing options for businesses makes it an attractive option for many sellers.
Pros
- Wide range of electronic items and office products: Shophive has a wide selection of products in various categories, making it a good option for those looking for various items.
- Corporate sector purchasing: The platform has a separate section for corporate clients to make bulk purchases at wholesale rates, which can be a useful feature for businesses.
- Authentic products: Shophive only sells authentic products and does not allow third-party sellers, which can provide peace of mind for buyers concerned about the quality and authenticity of the items they purchase.
Cons
- Limited product selection: While Shophive has a wide range of electronic items and office products, it may not have a wide selection of other types of products as other e-commerce platforms.
- Less well-known: Shophive may not have the same level of recognition as some other e-commerce platforms in Pakistan.
7. HomeShopping
HomeShopping is an e-commerce platform in Pakistan that allows sellers to sell their goods directly to online shoppers. One of the major pros of selling on HomeShopping is the potential to reach a wider audience. As an established platform, HomeShopping has a large customer base of online shoppers who may be interested in your products. This can be especially useful for small businesses or individuals looking to expand their reach beyond their local area.
Another pro of selling on HomeShopping is the convenience of the platform. Setting up a seller account and listing products is relatively straightforward, and the platform provides tools and resources to help sellers manage their online store. HomeShopping also has a customer support team available to assist with any questions or issues that may arise.
However, knowing the potential risks of selling on any e-commerce platform is important. Some users have reported issues with the quality of products and customer service on HomeShopping. It’s important to carefully review the platform’s terms of service and seller policies before signing up and to ensure that you provide high-quality products and excellent customer service to minimize the risk of any problems.
HomeShopping is a convenient and potentially lucrative platform for sellers looking to reach a wider audience and sell their goods online. With some due diligence and attention to customer satisfaction, selling on HomeShopping can be a rewarding experience.
Pros
- Wide range of products: HomeShopping offers a variety of products beyond just electronics, making it a good option for those looking for a wide range of items.
- Established platform: As an older e-commerce platform, HomeShopping has a strong presence in the market and a loyal customer base.
Cons
- Quality issues: Some users have reported issues with the quality of products and customer service on the platform, which can be a concern for shoppers.
- Competition: As a well-established platform, HomeShopping may have a lot of competition among sellers, making it challenging to stand out.
8. iShopping
iShopping is an e-commerce platform based in Pakistan that offers a wide range of products, including electronics, home appliances, and fashion items. One of the pros of selling on iShopping is the potential to reach a large audience of online shoppers. With a user-friendly website and a variety of products available, iShopping can be an attractive platform for both buyers and sellers.
Another advantage of iShopping is the support and resources provided to sellers. The platform offers tools and guides to help sellers set up and manage their online store, as well as support for marketing and promotion efforts. This can be especially useful for those new to selling online or needing help navigating the e-commerce landscape.
However, it’s important to note that iShopping is not as well-known as other e-commerce platforms in Pakistan. This means attracting buyers and making sales may be more challenging than platforms with a larger user base. It’s also worth considering the fees and commissions that iShopping charges for its services, as this can affect your overall profits as a seller.
Overall, iShopping is a solid e-commerce platform that offers a wide range of products and support for sellers. While it may not have the same level of brand recognition as some other platforms, it can be a good option for those looking to sell online in Pakistan.
Pros
- Wide range of products: iShopping offers various products in different categories, making it a convenient platform for those looking for multiple items.
- Convenient shopping experience: iShopping offers a user-friendly interface and convenient delivery options, making it easy for shoppers to find and purchase the products they need.
Cons
- Limited brand recognition: iShopping may not be as well-known as other e-commerce platforms in Pakistan, which could affect the visibility and success of a seller’s products.
- Potential risks and challenges: As with any e-commerce platform, there is always a risk of issues with the quality of products or customer service. Sellers need to be diligent about maintaining the quality of their products and providing good customer service to minimize the risk of any problems.
9. VMart
VMart is a popular e-commerce platform in Pakistan that sells electronics and home appliances. One of the major pros of shopping on VMart is the convenience of browsing and purchasing products online from the comfort of your own home. VMart also offers a wide range of products in these categories, so you can easily find what you’re looking for.
Another pro of VMart is the ease of payment and delivery. The platform offers a variety of payment options, including cash on delivery, and has a reliable delivery system to get your purchases to you quickly and efficiently.
One potential downside of VMart is that it may not have as wide a range of products as other e-commerce platforms. If you’re looking for a product that falls outside the electronics or home appliance categories, you may need to look elsewhere.
VMart is a reliable and convenient e-commerce platform for purchasing electronics and home appliances. Its wide range of products and ease of payment and delivery make it a good choice for many online shoppers in Pakistan.
Pros
- Specialized product selection: VMart focuses on selling electronics and home appliances, which can be convenient for those looking for a specific product type.
- Easy to use interface: VMart has a user-friendly interface that makes it easy for buyers to browse and purchase products.
- Secure payment options: VMart offers secure payment options to protect its users’ privacy and financial information.
Cons
- Limited product selection: As a specialized platform, VMart may not have as wide a range of products as some other e-commerce platforms.
- Potential issues with quality and customer service: Some users have reported issues with the quality of products and customer service on VMart, so it’s important to do your research and carefully consider the seller and product before making a purchase.
- Limited international shipping options: VMart primarily serves buyers in Pakistan and may not offer international shipping options.
10. Goto.com.Pk
Goto.com.pk is a well-known e-commerce platform in Pakistan that offers a variety of products, including electronics, home goods, and fashion items. One of the major pros of selling on Goto is the platform’s strong reputation and customer base. As a well-established platform, Goto has a loyal customer base and can provide a reliable source of sales for sellers.
Another pro of Goto is the convenience of their selling process. The platform offers an easy-to-use interface for sellers to list and manage their products and helpful resources and support. This can be especially useful for those who are new to online selling and may not be familiar with all the technical aspects.
However, it’s worth noting that, like any e-commerce platform, Goto may have some risks and challenges for sellers to consider. Some users have reported issues with the quality of products and customer service on the platform, and sellers need to be diligent about maintaining the quality of their products and providing good customer service to minimize the risk of any problems.
Overall, Goto.com.pk is a reputable and convenient e-commerce platform for sellers in Pakistan. While some risks may be considered, selling on Goto can be a rewarding and successful experience for many sellers.
Pros
- Strong reputation and customer base: Goto is a well-established e-commerce platform in Pakistan with a loyal customer base, which can provide a reliable source of sales for sellers.
- Convenient selling process: Goto offers an easy-to-use interface for sellers to list and manage their products and helpful resources and support.
Cons
- Risk of quality and customer service issues: Some users have reported issues with the quality of products and customer service on the platform. Sellers need to be diligent about maintaining the quality of their products and providing good customer service to minimize the risk of any problems.
- Competition: As a popular platform, Goto may have a high level of competition among sellers, making it harder for individual sellers to stand out and make sales.
Conclusion
It’s important to carefully evaluate the pros and cons of different e-commerce platforms before choosing one to sell on or shop from. Each platform has its unique features and capabilities, and it’s important to consider factors such as the variety of products offered, the reputation of the platform, the convenience of the selling or shopping process, and any potential risks or challenges. By researching and comparing different options, you can find the e-commerce platform that best meets your needs and helps you achieve your goals.
About The Author
Shahzad Ahmad Mirza
Shahzad Ahmad Mirza is a web developer, entrepreneur, and trainer based in Lahore, Pakistan. He started his career in 2000 and founded his web development agency, Designs Valley, in 2012. Mirza also runs a YouTube channel, “Learn With Shahzad Ahmad Mirza,” where he shares his web programming and internet marketing expertise. He has trained over 50,000 students, many of whom have become successful digital marketers, programmers, and freelancers. He also created the GBOB (Guest Blog Posting Business) course, which teaches individuals how to make money online.
