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Top 8 Blogger Outreach Tools for SEO Campaigns (2024)

Overview of the Top 8 Blogger Outreach Tools for SEO Campaigns

As an SEO Specialist, you may know the importance of blogger outreach automation tools that let you scale your outreach SEO campaigns. However, the question arises: Which outreach tool is good, and how should you choose the best blogger outreach tool for your next SEO campaigns for your client or your own website?

I am Shahzad Ahmad Mirza, a veteran digital marketer and blogger who has helped numerous online clients achieve their SEO goals. During the last 12 years, I have had the luck of using most of the popular available outreach tools online for different SEO campaigns of my clients. Sometimes, I have to buy and use it for my clients, and sometimes, my client wants me to use the tool they have bought and tailor the SEO outreach campaigns led by my proven outreach strategy. In this blog post, I will be sharing my own experiences with the different guest post outreach tools available in the market.

Here you go!

1. BuzzSumo – No#1 Tool for Blogger Outreach Campaigns

Buzzsumo retained its position as my all-time favorite tool for blogger outreach campaigns. Although Buzzsumo is considered costly among its top competitors, it’s more useful when automating your guest post outreach or influencer outreach campaigns.

Their basic packages start from $199 monthly, and you get a 20% discount when you pay annually. They have different packages that cater to the needs of various outreach campaigns, ranging from content creation to enterprise-level SEO campaigns.

You may wonder why it’s my all-time favorite. Let’s look deep into the features list to find the answer:

Key Features of BuzzSumo

  • Content Discovery: Find engaging content ideas and trends.
  • Influencer Identification: Find influencers on social platforms like Twitter and YouTube.
  • Media Database & Outreach: Identify and engage with relevant journalists.
  • Coverage Reports: Analyze media mentions and engagement.
  • Slack Integration: Incorporate alerts into your daily routine.
  • Media Lists: Organize key journalists for outreach.
  • Journalist Profiles: Access detailed journalist information.
  • Monitoring: Track brand mentions and industry updates.
  • Chrome Extension: Research content directly in your browser.

Pros & Cons of BuzzSumo


  • Comprehensive content discovery and research tools.
  • Extensive influencer identification across multiple platforms.
  • Detailed analytics for content performance tracking.
  • Media database for targeted outreach campaigns.
  • Integration capabilities, including Slack.


  • Higher pricing tiers can be prohibitive for small businesses or individuals.
  • It might have a steep learning curve for new users to leverage all features fully.
  • Some features may exceed the needs of users only interested in basic functionalities.

BuzzSumo is my favorite outreach tool. It offers robust influencer discovery and outreach features. Therefore, I do not recommend it to newbies since it’s more costly than the other competitors. Still, it’s powerful for serious influencer marketers who want to drive serious results for their clients or their own brands.

2. Ninja Outreach – The Cost-Effective Blogger Outreach Platform

Ninja Outreach stands out as a highly affordable solution in the landscape of blogger outreach tools. It is designed to streamline connecting with influencers and bloggers across various niches. As a digital marketing expert with years of experience, I’ve found Ninja Outreach invaluable for executing targeted outreach campaigns without breaking the bank.

Here’s a closer look at what makes Ninja Outreach a go-to choice for those looking to maximize their SEO campaigns on a budget:

Key Features of Ninja Outreach

  • Cost-Effectiveness: Unlike its higher-priced counterparts, Ninja Outreach offers a more accessible entry point for small businesses and individual marketers. Its pricing structure is tailored to accommodate the constraints of limited budgets, making it a popular option among startups and SMEs aiming to expand their digital footprint.
  • Extensive Database: One of Ninja Outreach’s highlights is its vast database of influencers and bloggers. This comprehensive resource enables users to precisely identify potential outreach targets, ensuring every campaign is directed towards the most relevant and impactful profiles.
  • Email Templates and Automation: Ninja Outreach simplifies the outreach process with customizable email templates and automation features. These tools save users time and effort by streamlining communication, allowing for more campaigns to be conducted simultaneously.
  • CRM Features: The platform also includes CRM functionalities, enabling users to track their interactions and follow-ups with influencers. This ensures that every campaign is organized and that no opportunity is missed due to oversight or mismanagement.
  • Analytics and Reporting: Understanding the effectiveness of your outreach campaigns is crucial, and Ninja Outreach provides detailed analytics and reporting features. Users can continuously track open rates, click-through rates, and overall engagement to refine their strategies for better results.

Pros & Cons of Ninja Outreach


  • Affordable pricing that accommodates budget-conscious users.
  • Extensive database of influencers and bloggers across various niches.
  • Automated email outreach and customizable templates save time and enhance efficiency.
  • Integrated CRM features for effective campaign management.
  • Detailed analytics for insightful campaign performance evaluation.


  • While cost-effective, the platform may lack some of the advanced features found in more expensive tools.
  • The user interface can be overwhelming for newcomers, requiring a learning curve to navigate effectively.
  • Data accuracy and freshness can vary, necessitating regular verification by users to ensure the relevancy of outreach targets.

In my professional journey, Ninja Outreach has proven to be a cornerstone tool for conducting effective and efficient blogger outreach campaigns, particularly for clients operating on tighter budgets. Its blend of affordability, extensive resources, and user-friendly features make it a commendable choice for digital marketers aiming to enhance their outreach efforts without overspending.

3. Pitchbox – The Popular Blogger Outreach Software

In my journey to uncover the best tools for SEO and blogger outreach campaigns, Pitchbox has distinguished itself as a notably efficient platform for link-building and influencer outreach. Pitchbox excels in streamlining the process of identifying and connecting with influencers, bloggers, and publishers, which is pivotal for any SEO specialist looking to enhance their outreach efforts.

Pitchbox offers comprehensive functionalities with its plans, which start at a higher price point reflecting its advanced features and capabilities. For detailed pricing, interested users should contact Pitchbox directly, as it caters to various needs from individual users to large agencies​​.

Key Features and Advantages:

  • Contact Discovery and Email Data: Pitchbox simplifies finding contact details for bloggers, webmasters, and influencers. It uses a proprietary scoring algorithm to rank contacts based on their Outreach Engagement Probability, ensuring you target the most responsive prospects​​.
  • Outreach and Follow-up: The platform stands out for its SmartTemplates™, email sequencing, and Natural Sending Patterns™, all designed to boost deliverability and response rates. Its automated follow-ups are especially praised for their effectiveness​​.
  • SEO Integration and Reporting: Another strength of Pitchbox is its seamless integration with leading SEO tools like Ahrefs, SEMRush, Majestic, and Moz. This feature enables users to leverage vital SEO metrics directly within their outreach campaigns. Additionally, the platform offers powerful reporting tools for analyzing campaign performance, managing client reports, and tracking team efficiency​​.
  • Workflow and Productivity: Utilizing GTD methodology, Pitchbox’s skill-based workflow is built to maximize team efficiency. The platform supports various link-building strategies, such as blogger outreach, digital PR, and guest posting​​​​.
  • Email Client and SEO CRM: Pitchbox also features an SEO-centric email client and a specialized CRM for link builders, enhancing the management of communications and campaigns across multiple clients and projects​​.

Pros & Cons of PitchBox


  • Streamlines the process of finding and ranking potential contacts based on engagement probability.
  • SmartTemplates™ and automated follow-ups increase the effectiveness of campaigns.
  • Direct integration with major SEO tools enriches campaign data and facilitates detailed reporting.
  • GTD methodology and skill-based workflows keep teams operating at high efficiency.


  • The platform’s advanced features are expensive, which may be prohibitive for small businesses or individuals just starting out​​.
  • While beneficial, the wealth of features and integrations might overwhelm newcomers to SEO or those unfamiliar with such comprehensive tools.

Pitchbox is a robust tool designed for SEO professionals and agencies aiming to enhance their outreach and link-building efforts. With its advanced features, integrations, and efficient workflow, Pitchbox is an invaluable asset for conducting large-scale outreach campaigns that require precision, personalization, and productivity. Its popularity among SEO specialists and agencies is a testament to its effectiveness in delivering tangible results in the competitive realm of digital marketing.

4. BuzzStream – My Favourite Influencer Outreach Tool

BuzzStream is a tool I’ve found invaluable for managing digital PR and link-building campaigns effectively. As a comprehensive platform, it facilitates the automation of outreach processes, streamlining the task of connecting with influencers and bloggers to achieve better SEO outcomes.

BuzzStream’s pricing structure includes several tiers to accommodate different user needs, from the Starter plan at $24 per month for simple outreach activities to the Custom plan, which begins at $999 monthly for more extensive requirements. Each plan scales in terms of available features, the number of users, and contact limits, ensuring flexibility for growing businesses​​​​.

Features and Benefits:

  • Comprehensive Outreach Management: BuzzStream allows you to manage link-building and outreach campaigns from a single dashboard, offering functionalities such as email address discovery, follow-up emails, and reply rate monitoring​​.
  • User-Friendly Interface: Its design is intuitive, simplifying navigation and making the link acquisition process straightforward​​.
  • Efficiency: The tool significantly reduces the time spent on finding suitable sites, acquiring contact information, and launching campaigns. The Chrome extension further speeds up the process by enabling quick email via pre-saved templates​​.
  • Influencer and Blogger Discovery: The BuzzMarker feature makes finding and contacting influencers easy. It provides email addresses or contact form URLs directly in Google Chrome​​.
  • Email Templates: The ability to create and use email templates that auto-fill with the prospect’s information saves time and improves campaign performance tracking​​.
  • Cost-Effectiveness: BuzzStream offers a range of pricing plans to suit various needs, making it accessible to both small businesses and larger organizations​​.

Pros & Cons of BuzzStream


  • Centralized management of link-building and outreach efforts.
  • Intuitive design for ease of use.
  • Time-saving features like automated follow-ups and template usage.
  • Effective influencer and blogger discovery tools.


  • Some users find the platform can be slow at times.
  • Lack of pre-built campaigns, unlike some competitors.
  • The platform’s tutorials could be improved to help new users navigate its features more efficiently​​.

BuzzStream stands out as a powerful tool for SEO professionals and digital marketers, offering various features that streamline the outreach process. Its user-friendly interface, coupled with its efficiency in campaign management, makes it a favored choice among its users. While some areas could be improved, its advantages significantly outweigh the disadvantages, positioning it as a key player in the outreach and link-building software market.

5. Traackr

Traackr positions itself as the top influencer marketing software for data-driven marketers. It is designed to manage the most intricate programs while being adaptable enough for smaller teams that need to handle various tasks efficiently. It is hailed as a performance-driven platform that offers a comprehensive suite of tools for influencer discovery, analytics, recruitment, relationship management, campaign management, content collaboration, and ROI measurement​​​​.

Traackr’s pricing details are not publicly disclosed, indicating that they likely offer custom pricing based on a business’s specific needs and scale. This approach suggests a tailored service offering that can adapt to different organizations’ unique requirements​​.

Key Features:

  • Influencer Discovery and Analytics: This helps you find the right influencers and analyze their performance potential to ensure the best matches for your campaigns.
  • Relationship Management and Content Collaboration: Streamlines the management of influencer relationships and facilitates collaboration on content creation.
  • Campaign Management and ROI Measurement: This company offers tools for managing campaigns from start to finish and measuring their ROI impact, helping brands understand the effectiveness of their influencer partnerships.
  • Compliance and Integration: Ensures compliance with industry standards and offers integration options to streamline workflows and enhance efficiency​​.

Pros & Cons of Traackr


  • Traackr emphasizes data at every step, from influencer discovery to campaign analysis, helping brands make informed decisions.
  • It offers an all-encompassing solution for influencer marketing, including discovery, analytics, campaign management, and more, which can streamline operations and enhance campaign outcomes.
  • Suitable for a wide array of industries and sizes, from small teams to global organizations, demonstrating its adaptability and broad application.


  • The lack of publicly disclosed pricing details might challenge potential clients who prefer upfront cost information before engaging in discussions or trials​​.
  • While it’s designed to accommodate teams of all sizes, smaller organizations might find the platform’s extensive features more complex than their needs warrant, potentially steepening the learning curve​​​​.

Traackr is esteemed for its ability to handle large-scale, global influencer marketing campaigns and the nuanced needs of smaller teams. With its emphasis on data-driven strategies, comprehensive feature sets, and versatility across various industries, Traackr is a powerful ally for businesses looking to leverage influencer marketing effectively. Its commitment to reducing guesswork and maximizing outcomes makes it a preferred choice for brands aiming to run creative and successful influencer programs.

6. MailShake

With acquired by Mailshake, the platforms have merged, enhancing Mailshake’s robust outreach capabilities. This integration combines the strengths of both platforms, making Mailshake an even more powerful tool for guest outreach campaigns. Now featuring LinkedIn automation, AI email writing, mail merge, automated follow-ups, and enhanced email deliverability, Mailshake simplifies the outreach process, ensuring efficient and effective communication with prospects​​.

Mailshake offers low prices for those who are just starting their blogger outreach campaigns and has proven to be the best newbie-friendly blogger outreach tool in the market. The basic plan starts from $44 per month, and you may purchase large packages when managing large outreach campaigns for guest blogging backlinks or cold emails for sales.

Key Features

Mailshake offers a variety of features tailored for sales engagement and outreach:

  • Integration with your email provider
  • LinkedIn automation for messages, profile views, and connection requests
  • AI Email Writer to auto-generate email copy
  • Email Deliverability to ensure emails reach the inbox
  • Mail Merge for personalized mass emails
  • Automated Follow-Ups to increase response rates
  • Lead Catcher to consolidate leads in one place
  • Dialer for integrating cold calling into outreach campaigns

Pros & Cons of


  • Comprehensive integration with email and social platforms.
  • Automation features like AI email writing and automated follow-ups save time.
  • Personalization at scale through mail merge.


  • May require a learning curve to utilize all features fully.
  • Pricing might be a consideration for small businesses or individual users.
  • Dependency on third-party integrations could present challenges if there are compatibility issues.

With its suite of features, from AI-driven email composition to seamless LinkedIn automation, Mailshake is a robust tool for enhancing outreach campaigns. While it brings a lot to the table, like any tool, it may present challenges, such as a learning curve and the consideration of pricing for smaller entities. Yet, its comprehensive approach to integrating multiple platforms and automating key parts of the outreach process positions Mailshake as a valuable asset for those looking to streamline their sales and marketing efforts effectively.

7. Inkybee

Inkybee is a versatile tool designed for influencer marketing and blogger outreach, providing detailed analytics and streamlined campaign management. It features research tools for discovering and managing influencer lists and outreach tools for engaging and measuring the success of campaigns. While Inkybee’s extensive functionalities are advantageous for targeted marketing strategies, the absence of transparent pricing and potential complexity may pose challenges for new users. Its ability to prepare client meetings with in-depth sector insights and influencer data stands out.

8. Klear

Klear is an all-in-one influencer marketing platform designed to launch enterprise influencer marketing campaigns at scale. It connects brands with the right influencers, ensuring maximum ROI through features like influencer discovery, analytics, relationship management, activation, and campaign measurement. The platform supports influencer analysis across major networks, including Instagram, TikTok, YouTube, Twitter, Pinterest, and blogs, focusing on true reach, engagement, and audience demographics​​.

Klear maintains a database of 30+ Million records that allow users to find contact information and reach them for different outreach purposes. They offer different prices and packages for different users, and their marketing needs range from professional to enterprise level. You have to contact them for accurate pricing information or start a free trial first.


  • Large influencer database.
  • Influence estimation.
  • Straightforward for newbies.
  • Discover thousands of influencers in one place.
  • Sort influencer marketer list as per influence
  • Add your own marketing data


  • Lacks email deliverability

Klear became my favorite outreach tool when I had to offer my client estimates about his influencer marketing outreach campaign. It provides clear estimates of the influence that you can benefit from while choosing the different levels of influencers available on their database.

In conclusion, I can suggest that if you are a serious influencer marketer or a guest blog service provider, BuzzSumo becomes the first choice for successful outreach backlink campaigns. Therefore, BuzzSumo is costly among its competitors, and the newbies or professionals who want to start basic or small outreach campaigns have other cheap yet better options available. I personally suggest starting with Ninja Outreac when you have a low budget.

I hope you enjoyed the article and learned a lot. It’s time to take action. Happy blogger outreach Campaigns!

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