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Mastering Cold Email Marketing for GBOB: Avoid Mistakes and Boost Your Client Acquisition

Pitfalls of Email Marketing

Hello, my students, followers, and readers! As many of you know, I’m Shahzad Ahmad Mirza, a digital marketing trainer, and I have been helping you understand the world of Guest Blogging Outreach Business (GBOB) for the past four years. I have witnessed many of you successfully acquire clients through platforms like Facebook, LinkedIn, Fiverr, and Upwork. However, I have also observed that some of you struggle to find clients from Google, even though Google clients can bring more and larger businesses to you.

In this in-depth article, I will address the problem you are facing in finding Google clients and closing sales. I will recap the previous knowledge provided and then list the mistakes you might be making in your cold email marketing efforts, providing details and examples for each mistake. Toward the end, I will present a comprehensive checklist for you to follow to avoid these mistakes. So, let’s dive in and help you succeed in finding those valuable Google clients!

Low Conversion Rates in Finding Google Clients

To refresh your memory, the conversion rate for finding clients from Google through lead generation and cold email marketing is significantly low, at about 0.2% to 0.33%. This means that you are only able to close one sale for every 300 emails sent. Despite this low conversion rate, Google clients are worth pursuing because they can bring in more substantial business opportunities.

💡 Are Google Clients Still Important and Worthwhile?

Absolutely! Google clients are essential for any GBOB business looking to scale and expand. Although the conversion rate might be lower compared to other platforms, the value of a single Google client is often much higher. These clients tend to bring in larger GBOB orders, providing a more significant return on investment. By focusing on cold email marketing to acquire Google clients, you can achieve long-term business growth, enhance your reputation, and increase your profitability. Don’t miss out on the potential of Google clients – optimize your cold email marketing strategy today!

To target Google clients, you need to go through a specific process, which I’ve explained in previous communications:

  1. Finding target websites
  2. Checking the SEO metrics of the websites
  3. Finding the email address of the websites
  4. Writing a good cold email optimized for conversions
  5. Optimizing your email account

Now that we have recapped the process, let’s dive into the mistakes you might be making and how to avoid them.

List of Mistakes to Avoid in Cold Email Marketing to Close More GBOB Sales

💡 The Biggest Mistake: Not Using a Business Email Account

One of the most critical errors in cold email marketing for GBOB is not using a professional business email account. We cannot emphasize enough how important it is to use a business email account to build credibility and trust with your recipients. Emails sent from public email addresses like Gmail, Hotmail, or Yahoo are often ignored or considered spam.

For example:
Business Email: shahzad@yourgbobcompany.com
Public Email: shahzad.yourgbobcompany@gmail.com

A professional business email account is a must for successful cold email marketing. To learn more about the benefits of using a business email account and the differences compared to public email addresses, check out this article.

1. Not Personalizing the Email

Example: Send an email that starts with “Dear Webmaster” or “Dear Site Owner” instead of using the recipient’s name.

Solution: Personalization is key in cold email marketing. Always address the recipient by name and tailor the message to their specific interests or needs. Research their website, content, and niche to create a customized message that resonates with them.

My Personal Note: When you reach out to host websites to ask for a guest post, the best performing and personalized outreach email templates are as important as reaching out to potential clients.

2. Not Using a Business Email Address

Example: Sending emails from a generic Gmail, Hotmail, or Yahoo email address.

Solution: Always use a professional business email address when reaching out to potential clients. This helps to establish credibility and trust. Recipients are likelier to open and respond to emails from professional email addresses.

3. Focusing Too Much on Yourself

Example: Write an email that mostly discusses your experience, your company’s achievements, and your great service.

Solution: Focus on the value you can provide to the recipient. Explain how your guest blogging service can help them achieve their goals, such as increasing website traffic, improving SEO, and generating more leads.

4. Using a Generic Subject Line

Example: Using a subject line like “Guest Blogging Opportunity” or “SEO Services.”

Solution: The subject line is the first thing the recipient will see, so make it attention-grabbing and relevant to the content of the email. Personalize it by including their name or website or mention a recent article they published.

5. Mistakes in Nurturing Leads

Example: Targeting websites and blogs that do not need guest blogging outreach service (GBOB), such as those with high SEO metrics.

Solution: Be more selective when choosing the websites you target. Focus on websites with low SEO metrics scores (below DA 25 or DR 25) that could benefit from your guest posting service. By targeting the right audience, you’ll increase your chances of success.

6. Emails Landed in Spam Box

Example: Sending cold emails without considering deliverability and not tracking if the email lands in the recipient’s inbox or spam folder.

Solution: Optimize your email account for sending large volumes of emails that land in the recipient’s inbox. Use tools like hunter.io to track if your emails are being seen or opened and whether they land in the spam folder. This will help you identify issues with your email deliverability and make the necessary adjustments.

7. Not Sending Follow-up Emails

Example: Sending a single cold email and not following up with the recipient if they don’t respond.

Solution: Follow-up emails can significantly increase your response rate. Send at least two follow-up emails to remind the recipient about your initial message and provide additional value or information. Be polite and not too pushy in your follow-up emails.

8. Being Too Pushy

Example: Using high-pressure sales tactics in your initial email, such as setting a deadline for the recipient to respond or offering a “limited time” discount.

Solution: Focus on building a relationship with the recipient and providing them with valuable information. Give them time to consider your proposal, and avoid using aggressive sales tactics that could turn them off.

9. Not Providing a Clear Value Proposition

Example: Sending an email that doesn’t clearly explain the benefits of your service and what’s in it for the recipient.

Solution: Clearly state the value proposition upfront. Please explain how your guest blogging service can help the recipient achieve their goals, such as improving their SEO, increasing website traffic, and generating more leads.

10. Using a Long, Convoluted Email

Example: Sending an email filled with complicated language, excessive details, and a lack of focus.

Solution: Keep your message short and to the point. Stick to the most important information and provide links to additional resources if needed. Use simple language that is easy for the recipient to understand.

11. Sending Emails at the Wrong Time

Example: Sending cold emails late at night or during weekends when the recipient is less likely to check their inbox.

Solution: Time your emails carefully. Research the best times to send emails to your target audience and schedule your messages accordingly. This will increase the chances of your emails being seen and read.

12. Not Researching Your Target Audience

Example: Sending a cold email without understanding the recipient’s needs, interests, or industry.

Solution: Conduct thorough research on your target audience before sending a cold email. This will help you personalize your message, address their specific needs, and increase the chances of a response.

13. Forgetting to Include a Call-to-Action

Example: Sending an email without a clear next step for the recipient.

Solution: Include a clear call-to-action (CTA) in your email that tells the recipient what to do next, such as scheduling a call, visiting your website, or downloading a resource. Ensure the CTA is easy to follow and stands out in your message.

14. Not Tracking and Measuring Results

Example: Sending cold emails without tracking open rates, click-through rates, response rates, or other relevant metrics.

Solution: You need to track and measure results to improve your cold email marketing strategy. Use analytics tools and metrics like open rates, click-through rates, and response rates to analyze the success of your campaigns and make adjustments as needed. This will help you optimize your approach and increase your chances of success.

15. Being Too Salesy

Example: Focusing solely on selling your product or service in the email without providing any value or building a relationship with the recipient.

Solution: While the ultimate goal of your email is to sell your service, being too salesy can be off-putting to your audience. Instead, focus on building a relationship and providing value before asking for a sale. This will help you build trust and credibility with the recipient.

16. Sending Too Many Emails Too Quickly

Example: Bombarding your audience with a high volume of emails in a short amount of time.

Solution: Space out your emails and provide something of value with each one. Sending too many emails too quickly can overwhelm your audience and may lead to them unsubscribing or marking your messages as spam. Be strategic in your approach and prioritize quality over quantity.

Comprehensive Checklist for Cold Email Marketing Success

To help you avoid these common mistakes and improve your cold email marketing efforts, follow this comprehensive checklist:

  1. Personalize your emails by addressing the recipient by name and tailoring the message to their specific interests or needs.
  2. Use a professional business email address to establish credibility and trust.
  3. Focus on the value you can provide to the recipient rather than talking about yourself or your company.
  4. Create attention-grabbing, relevant subject lines.
  5. Target the right audience by focusing on websites with low SEO metrics that could benefit from your service.
  6. Optimize your email account for deliverability and track your emails’ performance.
  7. Send at least two follow-up emails if the recipient does not respond to your initial message.
  8. Avoid using high-pressure sales tactics and focus on building a relationship with the recipient.
  9. Clearly state your value proposition upfront.
  10. Keep your email message short, focused, and easy to understand.
  11. Research the best times to send emails to your target audience and schedule your messages accordingly.
  12. Conduct thorough research on your target audience to personalize your message and address their specific needs.
  13. Include a clear call-to-action (CTA) in your email.
  14. Track and measure the results of your cold email campaigns to optimize your strategy.
  15. Focus on building a relationship and providing value before asking for a sale.
  16. Space out your emails and prioritize quality over quantity.

Conclusion

In conclusion, finding Google clients for your Guest Blogging Outreach Business (GBOB) can be challenging. Still, by avoiding these common mistakes and following the comprehensive checklist provided, you can significantly increase your chances of success. Remember to focus on personalization, value, and relationship-building to create a winning cold email marketing strategy. With dedication and persistence, you will be on your way to closing more sales and expanding your business with valuable Google clients.

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