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Why MNOs Need an eSIM Device Entitlement Server: Top 5 Benefits

Entitlement server

An entitlement server is a system used by mobile network operators (MNOs) to manage the services and features available to eSIM devices. It acts as a gatekeeper, determining what services an eSIM-capable device can use. It also serves as a liaison between the device and the MNO, ensuring the device will get the correct eSIM profile given its specifications.

When an Android device connects to a network, it communicates with the server and gets the correct Android entitlement server specifications. The server checks the device profile and service subscription, then creates the correct profile and grants access to specific features and services based on the user’s plan.

The entitlement server is vital in eSIM connectivity. It helps MNOs provision and activate the subscription of eSIM-enabled companion devices. Entitlement servers also control access to advanced network features like Wi-Fi calling, voice-over long-term evolution (VoLTE), or video calling. They ensure that only the subscribers who pay for these services (and whose devices support them) can get access.

An entitlement server makes personalized and efficient eSIM service delivery possible in modern mobile networks. It’s a critical tool and provides MNOs with the following specific benefits:

1. Improved Customer Satisfaction

One of the standout benefits of entitlement servers is enhanced customer satisfaction. Entitlement servers allow MNOs to provide their users with hassle-free, connected experiences by enabling seamless activation and connectivity for various devices.

With an entitlement server, a mobile phone user can quickly expand his eSIM service plan to include his smartwatch, laptop, health tracker, and other companion devices. The entitlement server does its job in the background, so this process should be easy and seamless on the consumer’s end.

This superior customer experience means subscribers are likelier to remain loyal to the network operator. For the MNO, this means a stable customer base.

High customer satisfaction (due to pleasant customer experiences) is also intrinsically linked with improved brand reputation and lower customer acquisition costs. These provide a direct benefit to an MNO’s bottom line.

2. Accelerated Revenue Growth

Entitlement servers offer MNOs an avenue for substantial revenue growth. The number of cellular-connected devices is growing exponentially. If an MNO has an entitlement server, it can take advantage of the surge in eSIM devices.

Specifically, the growing pool of cellular-connected devices means MNOs can boost their average revenue per user (ARPU). Multi-SIM is one specific implementation that can lead to higher ARPU.

With an entitlement server, MNOs can provide subscribers with multiple eSIMs with the option to add all of their cellular devices to a single service plan or contract. Doing this leads to increased data and service usage. After all, if a subscriber has four mobile data devices, that subscriber’s data consumption will naturally increase.

Studies show that multi-SIM can lead to a 30% increase in ARPU. Thus, entitlement servers lead to a tangible monetary benefit and are crucial to the growth of MNOs.

3. Increased Brand Loyalty Through Value-Added Services

Entitlement servers can boost brand loyalty not only by providing exceptional customer experiences. They also enable MNOs to offer consumers next-generation services like VoLTE and rich communication services (RCS).

Customers with access to high-quality calls, enriched messaging, and other advanced features and services are likelier to stick with their current operator. This decreases churn rates and increases customer lifetime value.

By letting MNOs enhance their offerings with value-added services, entitlement servers help MNOs improve their subscribers’ loyalty to their brand. This provides MNOs with a significant competitive advantage in a crowded market.

4. Enhanced Device Performance and Security

Entitlement servers have robust security features and offer MNOs a powerful way to enhance device performance and network security. They enable better control over network access, reducing the risk of fraud and unauthorized usage, which is crucial for maintaining network integrity. By providing advanced authentication processes, MNOs can protect user data and ensure the smooth operation of all connected devices.

The improved performance resulting from efficient device management activities also reduces customer complaints and service interruptions. This directly benefits MNOs by lowering operational costs and improving customer retention.

5. Preparedness for Future Technological Advancements

Entitlement servers equip MNOs with the ability to provide eSIM connectivity to more advanced devices in the future. The entitlement server is updated with the latest device specifications and receives the specifications for new devices.

Thus, with an entitlement server sitting firmly between the network operator and consumer devices, MNOS will always be capable of provisioning all sorts of companion devices, both existing and yet to be invented. This is critical, especially with the rising 5G trend and the potential integration of AI and machine learning in network operations.

MNOs Need an Entitlement Server

Device entitlement servers offer many benefits to MNOs that wish to capitalize on eSIM and eSIM services to solidify their customer base and enhance their competitive advantage. 

Through entitlement servers, MNOs can improve customer experiences, enhance service quality with value-added services, reinforce network security, increase brand loyalty and retention, boost revenues, and future-proof operations.

If you need further convincing, hire a business consultant, particularly one with a background in mobile communications technology. They’ll tell you what this article says is true: MNOs that offer eSIM connectivity services need an entitlement server.

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