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Why Outsourcing Your Digital Marketing Is The Key To Your Business’ Success

I’m a huge fan of motivational quotes.

My office is a gallery of them.

One quote that deeply resonates with me comes from William. S. Burroughs.

Over the years, this mantra has fueled my drive especially when I’m tempted to stray from my regular routines like reading or going to the gym. 

It’s a blunt reminder that I can’t afford to be lazy or I risk falling behind. 

Interestingly, this philosophy extends beyond just personal growth — it also applies to your business.

Much like a tree continues to stretch its branches towards the sky to thrive, your business needs to constantly grow to stay profitable.

Otherwise, you risk stagnation.

So, how can you avoid this?

The good news is you don’t need to do anything radical like investing in fancy tech or expensive research.

To keep growing your business, all you have to do is outsource your digital marketing.

To discover if outsourcing is right for you, we need to explore why other companies choose to do it.

Let’s look at three reasons why companies of all sizes look beyond their in-house staff to meet their digital marketing goals.

1. Grow Faster

Look —

To grow your business you need more hands to get things done.

Things like reaching out to potential customers, creating killer content, and boosting your online visibility require a lot of work and are key to getting more leads.

But if your business is small or just getting off the ground you can’t afford to support more full-time employees.

Even if you run a big company and there’s increasing demand for your product, hiring more staff can be a gamble. 

Sooner or later you might have to say goodbye to some of them.

Case in point: Twitter is filled with posts from influencers sharing about the latest job cuts.

And this is just the tip of the iceberg.

In the past couple of months, Google, Amazon, and Meta, collectively announced their most significant round of layoffs ever.

This is a result of over-hiring during the wake of the COVID pandemic when demand for digital products was high.

But tough decisions had to be made with the economy taking a dip in late 2022 and interest rates shooting up.

Businesses have learned from this, and more are now taking a smarter approach to growth through outsourcing.

A Digiday survey found that 71% of in-house marketers and 68% of agencies now choose to outsource their content to freelancers. 

And this trend is growing rapidly for other segments of marketing as well.

Here’s where it gets exciting for you – you, too, can ride this wave to grow your business quickly, no matter what industry you’re in.

By outsourcing, you can easily assemble a team of remote specialists.

Plus, you won’t need to worry about changing your workforce because of shifts in demand, rising inflation, or unexpected market problems.

And here’s an extra perk- these pros spread their talents across multiple employers. So you can rest easy knowing their job security is intact should you suddenly be forced to terminate their contracts.

2. Increase Profitability

Ready to take your business profits to the next level?

You’ll need a team that’s exceptional at reeling in leads, selling products, and making customers grin from ear to ear. 

But there’s a challenge: assembling that team could strain your financial resources.

But not necessarily.

Through outsourcing, you can access top experts in digital marketing without disrupting your financial budget.

Before you raise an eyebrow, consider this: 

A lot of these individuals are often in places where the cost of living is lower than in the West. That means the people who work there often command less pay.

Now, you might think, doesn’t lower pay equal lower skills?

Far from it.

A large portion of the outsourced talent comes from third-world countries, yet their contributions remain significant.

Many believe this cheap labor is what is propelling the industry forward.

Statista observes that between 2000-2019, the market value of outsourced services more than doubled, ballooning from $45.6 trillion to a whopping $92.5 trillion.

Despite challenges like the Corona pandemic and the Ukraine war, things are still looking up. 

According to another study by ReportLinker, the value of the outsourcing market is set to grow by a jaw-dropping $75.89 billion between 2023 and 2027, with a steady growth rate of 6.5%.

This shows the outsourcing world is filled with talented experts ready to help you reduce costs, boost your efficiency, and grow your profits.

3. Reduce/Eliminate Onboarding Costs

When you bring new people into your company, it might seem like everything is sorted once they’ve signed the papers and finished their first day.

But actually, getting a new person on your team is just the beginning.

It’s similar to buying something –  the price tag isn’t the only cost- there are taxes and fees too. 

The same goes for hiring new folks.

There are clear costs – like putting up job ads and paying the people who help find the new employee.

But there are also other “soft” costs hiding in the shadows. And if you’re not careful, these can hit your finances even harder.

For instance, consider the period when the new employee adapts to your company’s culture. There’s a potential for reduced productivity during this phase which means your earnings will take a hit.

There might also be expenses for traveling and moving, administrative costs linked to onboarding paperwork, the time your current team spends guiding and training the new hire, and more.

When you add it all up, it’s quite significant.

In 2019, this cost averaged about $4,700.

And guess what? 

Replacing someone who leaves costs even more – sometimes three to four times their yearly pay!

In other words, when you invest in a full-time employee, losing them hurts your business.

Here’s where outsourcing helps.

Outsourcing potentially saves you tens of thousands of dollars per employee, allowing you to channel that money to other important areas of your company.

Since everything is remote, the onboarding costs are minimal.

Plus, you don’t have to worry about losing your workforce.

This is a big deal, especially if you’re a small business that’s just getting off the ground.

It’s Time to Start Outsourcing

So, as you can see, you’re setting yourself up for success with outsourcing.

It’s not just about speedy growth and avoiding job cuts. 

You also get to boost your earnings by tapping into affordable labor, all while making getting new team members much simpler and cost-effective.

The most popular way to outsource tasks today is by hiring independent contractors. This cost-effective method eliminates the need for office space and equipment while providing access to a global talent pool, making it easy to find experts

In other words, outsourcing can be your golden ticket to a brighter and more efficient future.

Over To You

Have you tried outsourcing yet?

Let me know your impressions and thoughts! 

I’d love to hear them.

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