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Role of AI in Streamlining SEO: Practical Tips from Our SEO Services Team 

Illustration of a digital landscape with AI icons and SEO elements, symbolizing how artificial intelligence optimizes meta tags, site architecture, and indexing for improved search engine rankings.

Artificial intelligence is a hot topic across all platforms. Some are lauding its potential to save companies time and money by gathering information and compiling it into an intelligible form; others decry its potential to totally replace researches and writers, and mock its stilted and unnatural word choices. 

Regardless of what ethical qualms you may have about the use of AI, it’s impossible to deny that it can greatly improve the speed and efficacy of certain SEO tasks. While AI is far from being able to replace human SEO specialists and content writers, it can make the use of their time much more efficient and their jobs much easier.

If you are interested in the concept of using artificial intelligence to streamline your SEO services, consider the following suggestions. They will give actionable intel that will help you use AI to free up your writers to concentrate on creating engaging content that ranks.

Technical SEO: How AI Can Help With Meta-Tags, Indexing and Other Invisible SEO Components

While your average user who has a basic knowledge of SEO thinks mainly of keywords in content, the parts of the site that the end user never sees are equally, if not even more important. After all, the most engaging content in the world won’t sell a product if the search engine crawlers don’t make sense of the code behind the page. 

AI can greatly simplify meta tags, site architecture and indexing. Showcase the quality of your content and information by improving the framework on which it is displayed. 

AI Tools For Meta Tags

Meta tags and coding descriptions intended for search engines and coders more than for public consumption are important components of technical SEO. They allow more keywords without adding to problems like keyword stuffing and can also be helpful for you as you tweak your HTML to improve your page’s flow and rendering.

To enlist the help of AI for better meta tags, consider using programs like ahrefs. This program will take your topical prompts and use them to generate meta tags that will draw interest for popular search terms. 

If you want to go even deeper into optimizing your meta data, meta tags can be added to your media files like audio, video and images. While this is a time consuming process when done manually, AI is capable of automating the process. For example, with audio fingerprinting, artificial intelligence can make an educated guess as to the topic of audio and video files and add appropriate meta tags. Another example is object recognition, which allows the AI to create accurate meta tags for images and videos. 

When your meta tags are up to date the search engine crawlers are more likely to rank your page and ensure that it will show up for the users who are looking for the goods, services and information that your page offers.

How AI Can Improve Your Site Architecture

The easiest way to create optimized site architecture is to begin with a clearly organized structure from the outset. If your page has been growing organically with no cohesive plan to have an overarching structure, the process of reorganizing everything into a coherent pattern that is easy for crawlers to navigate can be daunting. 

Artificial intelligence is very good at collating data and organizing lists, so if you are beginning the process of creating your webpage, using something as simple as ChatGPT to help you arrange categories logically is an easy bet. 

On the other hand, if your page is already large and has a cumbersome layout, you may struggle to rearrange the data in a coherent way. At the very least AI can help you give each page on your site a unique URL, which will, in turn, make your sitemap more intelligible for your work of restructuring. 

Use AI to Improve Indexability

Indexing is the most important step of search engine optimization. It’s where the rubber of your keywords, tags, and structure meets the road of site crawlers and search engine algorithms. If your page does not get properly indexed, no matter how excellent your content, you will not rank.

The good news is that there are ways to make your site more indexable, and even better, AI can help. One basic way to make your page more indexable is to have an accurate, clearly labeled, and up-to-date xml sitemap. 

To help with this there are several AI sitemap builders. For example, Taskade lets you input your site URL and it automatically organizes the page into a coherent sitemap that the search engine crawlers will be able to easily navigate. 

Using AI for SEO: No Need to Sacrifice Quality For Efficiency

I hope the above list of options makes it clear that you don’t have to settle for stilted, repetitive content that AI tends to generate in order to use artificially intelligent tools to improve your SEO rankings. While AI is not yet capable of consistently creating engaging or even accurate content, it is excellent at arranging data.

Consider how to let artificial intelligence handle your communication with the search engines, which will bring traffic of real people to enjoy and engage with your content. 

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