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5 Website Design Best Practices To Follow in 2024

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Website design best practices are constantly changing. You’ll want to keep up with upgrades in search engine algorithms and design trends. There’s much to consider, so you’ll need some help starting.

Below, we’ve gathered the essential website design best practices for this year. When you’re done reading, you’ll be an expert!

1. Focus on SEO

SEO, or Search Engine Optimization, is crucial for the success of your website. No matter what design themes you choose, it would be best if you used SEO properly. The better your SEO, the higher your site ranks in search engines like Google, making it easier for users to find you.

Start by determining what keywords you should focus on. Then, use them in content. You want the keywords to be natural. Keyword stuffing, or using keywords excessively throughout a body of text, can lower your SEO ranking. So, be careful how you place them.

Next, create high-quality content. You want users to view you as an expert in your field. You’ll be more trustworthy, and search engines will rank your site higher because they recognize you as an authority. The best way to do this is to post informative and engaging content.

You should also refresh and repurpose your old content. Outdated posts will rank lower in search engines. You’ll want to make evergreen content and update it frequently. Changing the year in your header can help a lot. Adding new “people also ask” questions from Google in a FAQ can make your content relevant again.

Overall, your website should use SEO in every aspect of its design. Always include it in image descriptions, titles, and videos you post.

2. Use a Lot of Social Proof

Social proof is when your current customers recommend your brand to others. It could be a post about your products or a review on your website. You’ll want to include social proof in your website design to build trust with your audience. The more social proof you have, the better your site will do.

There are several ways you can incorporate more social proof into your design, including:

  • Adding logos from partners and awards to the home page
  • Including statistics and charts
  • Quoting authoritative sources in your text
  • Adding a reviews page to your site

You must put your social proof where users can see it easily. They won’t trust it as much if they have to hunt for it. Please place your reviews in spots where they make sense, for example, near the claims they support.

3. Choose a Minimalistic Design

Minimalism is extremely popular in web design. It has a “less is more” mindset that makes it easier for users to navigate your page. They won’t feel overwhelmed by the design and can find everything they need at a glance.

This style also has several benefits. It is user-focused, emphasizes content more, and has a faster load time. 

To create a solid minimalist design, you’ll need to master negative space. Then, prioritize making the site clear and readable.

You can use this style no matter what your company does. It’s highly adaptable and works with any color scheme. Negative space doesn’t have to be white, allowing you to use your brand colors.

Here’s a quick breakdown of how you can make a minimalist website design:

  1. Design an open layout by removing as many elements as possible.
  2. Incorporate as much negative space as possible.
  3. Choose an easy-to-read font and stick with it.
  4. Use a straightforward menu design.
  5. Make your website easy to navigate with concise text and images. Don’t remove all your navigation buttons, but instead make them easier to spot.
  6. Focus on the user’s wants and needs.

You can take any site you already have and update it to be more minimalistic by removing elements from the pages.

4. Enhance Your Site’s Load Times

Photo by Kari Shea on Unsplash

Users expect fast load times today. They’ll jump ship quickly if your site isn’t responsive enough. Search engines also rank fast-loading sites higher, so you must focus on increasing loading times.

You can do this in a few ways. Start optimizing your images since these are often the highest cause of slow websites. It’s easy enough to do this by compressing your images and changing their file formats. WebP, PNG, and SVG are all fast file options. JPEG files are also popular, although you must ensure they’re not too large.

You can also reduce the amount of HTTP requests and cookie size and optimize your dependencies.

5. Use Plenty of Custom Graphics

Using more custom designs on your page will make it stand out. You can include product images, illustrations, and logos to communicate your brand identity. Infographics are an excellent way to break data down for users, making it easier to understand.

Custom graphics also can establish a visual hierarchy on a page. They draw attention to certain areas of the site and improve navigation.

Custom graphics also make your brand more recognizable. If you only use free assets, chances are other websites are using them too. You’ll have more personality this way and can leave a stronger impression on users.

Once you have a custom graphic, you can use it anywhere. Take it and use it on all of your marketing channels and social media. You’ll have a more consistent brand identity and your customers will quickly learn to recognize the designs.

So, you’ll want to use as many custom images as possible on your site. If you can’t design them yourself, consider working with a professional graphic designer. They’ll help you come up with the best possible designs for your brand. A small business web designer can also point you in the right direction.

Use These Best Design Practices

Photo by Ben Kolde on Unsplash

In short, you should use these best design practices for your website. It’ll look nice, be more functional, and have a higher SEO ranking. Users are sure to appreciate how fast your website runs and how easy it is to find everything they need.

You can use these ideas to upgrade your site or build a new one from scratch.

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