Snapchat is a leading multimedia messaging app, boasting over 350 million global users. Its dynamic and engaging content format is an ideal platform for creating an impactful online profile. But do you know how to make a public profile on Snap?
Whether you’re a novice to Snapchat or an existing user intent on maximizing your visibility, this step-by-step guide to public Snap profile creation shows you the ropes. Read on as we delve into the vibrant world of ‘Snaps’ and ‘Stories’ – crafting a standout public profile on the platform. Let’s get started!
Table of Contents
Benefits of a Public Snapchat Profile
As seen below, Snapchat offers several benefits to those who create a public profile.
Increased Visibility and Reach
Creating a public presence on Snapchat offers increased visibility and reach, exposing your content to a broader audience and resulting in new followers and higher engagement rates.
To maximize this potential, consistently share content, engage with your followers, and connect with relevant influencers in your niche. Like DJ Khaled, he gained significant online popularity as “The King of Snapchat” by consistently sharing engaging content on his public profile.
Networking and Collaboration Opportunities
Having a public profile on Snapchat simplifies the process for potential collaborators and those with similar interests to locate and connect with you. An example of this is Shonduras, a notable snap artist and influencer who has engaged in collaborations with big brands such as Disney, Taco Bell, and Red Bull via his public Snapchat profile.
To cultivate such networking opportunities, participate in Snapchat events, become a part of pertinent communities, and maintain active engagement with other platform users who share your interests.
Enhanced Personal Branding
A public profile is a global platform to highlight your talents, interests, and individuality. It supports the creation of a strong personal brand, setting you apart from the competition. A case in point is Cyrene Quiamco, a renowned Snapchat influencer who utilized her public profile to carve out a distinct personal brand as an artist and content creator, leading to profitable brand collaborations and media features.
It’s crucial to devise a well-rounded branding strategy centering around your unique selling proposition to make the most of this. Furthermore, strive to generate content that is genuine and captivating and aligns seamlessly with your overall personal brand.
Broadly, disseminating your content can profoundly influence, instigate transformations, or even birth novel opportunities. Consequently, generating high-caliber content that resonates with your audience, delivers value, and takes advantage of Snapchat’s distinctive offerings, encompassing filters and innovative tools, is pivotal.
Setting Up a Public Profile on Snap
Setting up a public profile on Snapchat is easy. Follow these steps to create an account and share content with the vast Snapchat community.
- Download and Install Snapchat. Get the free Snapchat app from the Apple App Store or Google Play Store.
- Create/Log In to Snapchat. Open the app, sign up for a new account, or log in as an existing user.
- Access Your Profile. Tap your Bitmoji or profile icon in the upper left corner.
- Open Settings. Tap the gear icon in the top right corner of your profile screen.
- Go to “Who Can…” Section. Scroll till you find this section to manage your privacy settings.
- Set Your Profile to Public. Select “View My Story” under the “Who Can…” section and choose “Everyone” so all Snapchat users can view your profile and stories.
Customizing Your Public Profile
Post-setup, customizing your Snap public account to match your personality, interests, and unique content is essential in boosting your brand. Follow this Snapchat profile customization tutorial to create something visually engaging and resonates with your target audience.
Customize Your Profile Picture/Bitmoji
Ensure it represents your personality and aligns with your brand. Keep it updated to resonate with your evolving style, just like model Gigi Hadid does.
Craft a Compelling Bio
Make it concise, genuine, and engaging. Your bio should echo your interests and unique offerings, mirroring Chrissy Teigen’s humorous and relatable approach.
Insert Links to Your Platforms
Add links to your website and other social handles on Snapchat to boost cross-platform visibility, like how Sour Patch Kids directed their Snapchat followers to their Twitter accounts.
Organize Story Highlights
Show off your best content using organized Story Highlights, separated by themes, events, or interests for easy navigation and visual charm, much like influencer Arielle Vandenberg does.
Regularly post creative content that clicks with your audience and uses Snapchat’s features like filters and effects. Take inspiration from Casey Neistat’s behind-the-scenes daily life snippets on Snapchat.
Sharing Content and Building Connections
Employ these tactics to help you share content on public Snapchat profiles to enhance your presence.
Post Regularly
Engage your audience by frequently sharing relevant, fun, and timely content. Leverage trends and Snapchat features, much like Kim Kardashian’s outfit updates.
Collaborate
Partner with users or influencers sharing your interests to grow your audience. Try joint Q&As or promotional campaigns, as seen in DJ Khaled’s frequent collaborations.
Promote Cross-Platform
To enhance online visibility on Snap, consider sharing your Snapchat profile on other social platforms to increase your online presence.
Engage with Followers
Interact often to make followers feel valued. Follow the example of Gary Vaynerchuk, who frequently responds to snaps and queries directly.
Participate in Events/Groups
Use physical events and virtual meetups, or prefer building connections on Snapchat group chats to associate with like-minded individuals and expand your network.
Privacy and Security Considerations
While it’s essential to maintain an active and public profile, privacy and security shouldn’t be compromised. Thus, follow these privacy tips for public Snapchat profiles to keep any of your accounts secure:
- Frequently update your privacy settings to control who can view your content and get in touch with you.
- Limit personal information by being mindful of the details you reveal in your snaps and bio.
- Proactively block or report users who violate Snapchat’s terms or misbehave.
- Regularly update your password and enable two-factor authentication to boost security.
Conclusion
Creating and effectively managing a public profile on Snapchat is an exciting and rewarding experience. It allows you to share your unique perspective and connect with like-minded people and opens doors for exciting collaboration and growth opportunities.
Therefore, implementing this Snapchat profile customization tutorial will make your journey smoother and more enjoyable. In addition, always remember to enhance your Snap security to prevent cyber attacks.
About The Author
Shahzad Ahmad Mirza
Shahzad Ahmad Mirza is a web developer, entrepreneur, and trainer based in Lahore, Pakistan. He started his career in 2000 and founded his web development agency, Designs Valley, in 2012. Mirza also runs a YouTube channel, “Learn With Shahzad Ahmad Mirza,” where he shares his web programming and internet marketing expertise. He has trained over 50,000 students, many of whom have become successful digital marketers, programmers, and freelancers. He also created the GBOB (Guest Blog Posting Business) course, which teaches individuals how to make money online.
